This study examines the impact of green supply chain management (GSCM) on consumers environmentally friendly purchase behavior. We surveyed 283 consumers and analyzed the data using SPSS 18.0, AMOS 18.0, and verified them with structural equation modeling. To support the primary data analysis results, we conducted focus group interviews (FGIs) of 16 consumers. According to the primary data analysis, consumers’ subjective norms and perceived behavioral control positively influence GSCM. However, attitude did not have a significant influence. In the FGI, consumers show a highly positive attitude and purchase intention toward the GSCM of companies. However, they exhibit mistrust and lower purchase intentions toward advertising or marketing campaigns promoting GSCM to consumers. In contrast, the influence of subjective norms was found to be different for different products. In addition, a high price—regarded as the biggest barrier among perceived control factors—raises purchase intentions if consumers are provided with good and transparent information about green products. Thus, this study buttresses the fact that if a company uses GSCM practices as an eco-friendly marketing strategy that reduces consumer distrust and considers product characteristics, it can have a positive effect on consumers’ decision to purchase eco-friendly products.

This study examines the impact of organizations' internal environmental management (IEM), which is one of the important factor of green supply chain management on consumer purchase behavior for sustainable personal care products. This study will provide information useful for managing internal corporate environments as a strategic way to create pro-environmental corporate images. Based on the theory of planned behavior, consumers' green purchasing behavior was measured using attitude, subjective norms, the perceived environmental friendliness of products and their subsequent purchasing behaviors for sustainable personal care products (PCP). The findings suggest that organizational IEM has a positive influence on purchasing behavior for PCP. Thus, corporate disclosure of IEM practices to consumers was found to exert a positive influence on their purchasing behavior. However, there was no significant relationship between the perceived environmental friendliness of products and consumer purchasing behavior. The present study discusses the implications for firms and recommends the integration of IEM and marketing strategy for environmental activities to create an eco-friendly personal care company.

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As the business environment gradually intensifies, interest in building efficient supply chain relationships is growing. The basic principle of supply chain management (SCM) is to enhance efficiency by maintaining sustainable relationships between companies in the supply chain. This study classifies interactional justice into interpersonal justice and informational justice and examines their effects on informational quality and sustainable SCM by comparing Korean pharmaceutical companies with multinationals. The study used a theoretical structural model to investigate the causal impact of interactional justice on informational quality and sustainable SCM. The results indicated that interpersonal justice showed a significant positive relationship with informational justice. Further, interpersonal justice and informational justice had a significant positive effect on informational quality in Korean pharmaceutical companies but not in multinationals. Finally, informational quality had a positive effect on sustainable SCM performance regardless of the company’s nationality. This study is important because it identified the influence of interactional justice on informational quality and sustainable SCM by comparing Korean with multinational pharmaceutical companies. The study also highlighted the necessity of interpersonal justice and informational justice in the pharmaceutical industry. Lastly, the study suggests a useful method for the literature to investigate pharmaceutical companies.

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