Green innovation culture is essential to the Chinese 14th five-year plan aligned with sustainable development goal 9. This study examines the relationship between green innovation culture and market performance of Chinese small and medium-sized enterprises (SMEs). We evaluated hypothesis by taking a sample of 564 SMEs employees in China through an online survey. The structural equation modelling (SEM) method is used to analyze data. The findings showed that green innovation culture positively influence product and marketing innovation. Similarly, marketing innovation positively affects product innovation and market performance. In addition, product innovation has a substantial effect on market performance. The outcomes of this study imply that SMEs in emerging economies should concentrate on green innovation culture to improve their market performance. In addition, the identification of study limitations and suggestions for further research are also addressed for all stakeholders involved with SMEs.
Abstract. Tourism economy plays a great role for China's social and economic development. In recent years, China has paid special attention to developing multiple tourism resources so as to make them better serve for development of social economy. However, during development of tourism resources, various problems will inevitably appear and seriously hinder healthy development of tourism economy. This paper mainly discusses basic concept of tourism economy, sets forth the importance of tourism economy in China's development as well as current development status and finally proposes several suggestions and countermeasures for development of tourism economy in China.
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