The rapidly changing social situation in the latter part of the 20th century, such as revolutionary movement for women’s equal rights, significantly affects the women consumer behaviors as well as improves their social status. The awakening of female consumer’s consciousness during the recent years leads to alteration of consumer behavior, and influences the women’s usual conception for pursuing fashion and cosmetics application, in fact, the makeup practice has already been regarded as a social politeness and necessary requirement for interpersonal activities. By employing the Means-End Chain theory, this study intends to explore the attribute, result, and value attached importance by female consumer towards cosmetic products, in order to realize consumer’s cosmetics application process. The female consumers in Hsinchu are taken as research targets for this study to conduct variable analysis of their lifestyle and demographic statistics. Totally 550 questionnaires were released and 390 copies are effective among the retrieved ones. Methods as factor analysis and ANOVA are applied for examining various study hypotheses. Moreover, the implementation of Means-End Chain theory allows cosmetics industry to better understand the signification of product attribute valued by consumers so as to anticipate the details of consumer result and value recognition experienced by consumers
This study adopted a 5-year moving average to calculate the transition probability of deck o cers in Taiwan from 1993± 1998 at diOE erent levels in the hierarchy. An absorbing Markov transition matrix was also constructed to forecast the terms of seniority and the annual supply of deck o cers. In addition, this work applied the GM (1,1) model of Grey theory to forecast the annual demand of deck o cers, and used cross analysis to investigate the manpower supply and demand of ocean deck o cers in Taiwan. Results in this study can provide a valuable reference for pertinent authorities when determining the manpower policy of shipping companies in Taiwan.
This article is discussed basing on high-tech company staffs' medical inspection result, individual factor, health that occurs different life styles and relevant aspects. In addition to know health that occurs different life style, the main purpose is to further understand the result comes from staffs' health condition, personal characteristics, and so as to learn the demanding of health promotion. This research is able to supply high-tech companies to propose health promotion and also suggest companies to giving advice on correlation old disease, expressing the importance of being healthy to company staffs and so as to help employees to better understand self's condition. Despite the above, to held relevant health consult courses, set up different clubs basing on eating habit, exercising and pressure releasing is as well able to promote self health.
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