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This paper discusses some exploratory evidence from operations management literature and several analytic models currently evaluated in environmentally conscious business practices. We propose that the process of environmentally conscious business practice should be studied as a multi‐dimensional issue, recognizing an analytical dimension of strategy and decision procedure, but also a behavioral dimension addressing corporate culture, perceptions and motivation, and an organizational dimension concerned with regulatory environment and supply chain management. The focus of attention in dynamic view of assessment of environmentally conscious business practices moves from structures to processes. These exploratory discussions suggested a number of areas for further investigation, linked by a focus on the process of environmentally conscious business practices and its use of management, rather than on purely technical issues of management and data analysis.

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -This paper seeks to investigate and provide empirical evidence of the interrelationships among network externalities, e-business adoption and information asymmetry. Design/methodology/approach -A conceptual model was proposed and tested using 307 completed interview cases selected from a database of 2,075 Chinese international trading companies published by the Beijing Municipal Bureau of Commerce for this study. Findings -The results indicated that network externalities significantly influenced e-business adoption and information asymmetry, and e-business adoption influenced information asymmetry through information sharing and collection. A split sample analysis showed that cultural contexts significantly moderated the interrelationships among network externalities, e-business adoption, and information asymmetry. Research limitations/implications -Data for this study were collected only from mainland China, therefore, non-Chinese companies (foreign-owned) operating in China may have been influenced by Chinese cultures and some of them have been localizing their operations in China. The influences of network externalities on business performance and decision making remain unclear. In addition, data were collected from self-reported questionnaires, and thus may be subject to self-reporting bias. Future studies should use more objective measurements to reduce the potential for self-reporting bias. Practical implications -This study contributes significantly to the literature by providing empirical evidence on interrelationships among network externalities, e-business adoption, and information asymmetry. The findings in this study also provide valuable insights for managers to better understand the influence of network externalities on e-business adoption. Originality/value -This study contributes significantly to the literature by providing empirical evidence of the interrelationships among network externalities, e-business adoption, and information asymmetry. The findings also provide managers with valuable insight into better understanding of the nature of these interrelationships.