Internet has presented a new outlook of a commercial phenomenon and customer preferences. Regularly increasing customer traffic on the web and increased turnovers of web-shops impel the companies dealing in luxuries to think about their endeavors. Internet adoption and continuous increasing e-shops motivates customers to move towards purchasing of luxury products from web-shops; but, it is still facing some structural difficulties such as security, originality of products, genuineness of a web-shop and others. In case of luxury products, most of customers prefer purchasing from physical stores after assuring the self. They don't want to buy every luxury product from e-shops even they have previous experience of buying luxuries online. Prices offered by e-shops are also put forward a cause for online purchase of luxury products. Therefore, this study has attempted to enlighten the factors associated with luxury, issues faced by luxury customers, and perceptions they have for e-commerce.
The consumer base for the Indian rural and semi-urban markets has been largely ignored by advertising practices. Specifically, the personal care products and their advertising practises are influenced by personality and individual perceptions. This paper reports the observations of the study conducted to identify the impact of advertising practices on branding of personal care products. It was found that advertising, suitability of content and advertisement media have no significant impact on the branding of personal care products in small towns and villages of India.
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