Abstract. In a world where everything is apparently content, really grabs attention how little is known and acknowledged about the meaning of this term from the information management. For this reason, many researchers ask themselves what a content is, and they have good reasons for that because everywhere people talk about the management of contents, content development, and content strategies, but unanimous criteria have not been achieved. In this article, a reflection on this subject is made and a definition for this term is proposed, also is proposed a classification based on its specific objective. Some features that necessarily must meet a good content and a good content creator are described. Keywords: Information; Documentation; Information management; Interactivity; Social networking.[es] ¿Se puede definir qué es contenido desde la gestión de la información?Resumen. En un mundo donde aparentemente todo es contenido, realmente llama la atención lo poco que se conoce y reconoce sobre el significado del término desde la gestión de la información. Por esta razón muchos investigadores se preguntan qué es un contenido, y tienen buenas razones para hacerlo porque en todas partes se habla de la gestión de contenidos, del desarrollo de contenidos y de las estrategias del contenido, pero todavía no se ha logrado unanimidad de criterios acerca de qué es. En este artículo se presenta una reflexión sobre este tema y se propone una definición para este término, también se plantea una clasificación basada en su objetivo específico. Se describen algunas características que necesariamente deben satisfacer un buen contenido y un buen creador de contenido.
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