Humans' perceived relationship to nature and non-human lifeforms is fundamental for sustainable development; different framings of nature -as commodity, as threat, as sacred etc. -imply different responses to future challenges. The body of research on nature representations in various symbolic contexts is growing, but the ways in which nature is framed by people in the everyday has received scant attention. This paper aims to contribute to our understanding of the framing of nature by studying how wild-boar hunting is depicted on YouTube. The qualitative frame analysis identified three interrelated frames depicting hunting as battle, as consumption, and as privilege, all of which constitute and are constituted by the underlying notion of human as superior to nature. It is suggested that these hegemonic nature frames suppress more constructive ways of framing the human-nature relationship, but also that the identification of such potential counter-hegemonic frames enables their discursive manifestation.
This article examines the marketing and management efforts that have been undertaken to make the Falun World Heritage Site a successful tourist destination in terms of hegemonic, visual representations, and narrative constructions. Visual representation is assumed to be a vital aspect of the construction of narratives used to promote tourist destinations. The idea of a narrative as something that constructs sites as comprehensible places through visual representation can be used to illuminate the logic of heritage tourism and branding destinations. The article argues that representations of a heritage site that are closely related to hegemonic ideas of the site's history are not necessarily the most profitable ones. If the heritage site is to contribute to local development and tourism, it is essential to understand what the representations of heritage communicate. Using the Falun World Heritage Site as a case study, the article aims to show how the attraction of a site can be hindered by hegemonic assumptions of its history, and therefore of its most interesting and valuable aspects. Analyses of Falun's marketing, as well as the site itself, show that the constructed hegemonic narratives about the Falun Mine primarily concern men, masculinity, and nationalism. Visitors are offered an opportunity to take part through narratives of the Swedish Great Power Period, as constructed and experienced by male geniuses and male mineworkers. These are the stories that correspond to the hegemonic view of those who manage and market the site.
Last winter I decided to take early retirement. For some time I had considered going down to halftime until I turned 65, which is the average retirement age in Sweden. This would have meant continuing with at least some of my duties as a lecturer for three more years. But one morning I woke up and said to myself: No! I can't! It's simply impossible. Not fulltime, not halftime, not at all. I sent off an email informing my superior and started to plan for a life with less income than I have had ever since I was a PhD student, yet with greater peace of mind than I have had for years.What led me to make this decision, which seemed unexpected and totally illogical to most of my friends and acquaintances? I mean, as a PhD student I had struggled for years to achieve my goal of an academic job. Ever since my first position, I have shared workplaces with intelligent and exciting colleagues, and I have traveled around the world to meet other intelligent and exciting people at international conferences. My salary is good. I enjoy a high degree of independence when it comes to how I plan and carry out my lectures and seminars, and I have nice and ambitious students. I have even been offered more opportunities to do research than I have asked for. Nevertheless, I gladly leave all this behind because it will mean the end of a suffocating feeling that I believe can be traced to the occurrence of a specific phenomenon: New Public Management.New Public Management was introduced to Swedish universities in the early 1990s in order to implement principles of the business world in the public sphere. Most notable among these were documentation, measurement, outcomes and efficiency. These keywords were, of course, established in the academic world long before New Public Management was even heard of. Academics of all times have been practicing them whenever they build research networks or decide which grade a student assignment deserves. What New Public Management brought to the table was not so much the practice of documentation, measurement, etc., but rather the visible existence of documentation, measurement, outcomes and efficiency. Clear instructions and templates of all kinds became mandatory. Days and hours were spent-and still areon writing various documents intended to ensure the quality of institutions and academic work. Independent, collegial groups function as gatekeepers who guarantee that not a single wrongly spelled word or misplaced comma
Bra förklaringar, men ändå känns det som det återstår några pusselbitar, som gäller återstarten av A-pressen efter kriget. Efter att ha läst det andra bandet med god utdelning förstår jag att det tredje kommer att fullborda svaren på mina Norgefrågor.
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