Purpose The purpose of the paper is to discover how very young (three- to six-year-old) children describe their “actual” shopping process and how they characterise an “ideal” shopping. The perceived role of new technological devices in such an ideal shopping process is also analysed. Design/methodology/approach A review of literature is followed by the description and findings of an exploratory study done in two European countries. Data collection was performed in three distinct phases. First, focus group discussions were conducted with 176 children. Second, interviews were organised with 30 children and one of their parents individually. Third, children were asked to prepare drawings about their actual and their ideal shopping. Findings The results show that very young children would like to actively participate in the shopping process no matter where they live. When describing their shopping experiences French kids focus on the products they buy, while Hungarian children talk about how they take part in the purchase process. The findings demonstrate that children have a great knowledge about technical devices and while French kids would be happy to replace offline shopping by online shopping, Hungarian kids find it as a bad idea. Interestingly, both French and Hungarian kids explain their opinion with their desire to spend more time with their parents. Originality/value The value of the paper lies in the focus of the research (opinion and feelings of very young children about the shopping process) as well as in the methodology used.
La complexité de la pandémie de COVID-19 révèle d’importants débats méthodologiques et des défis quant à l’articulation de différentes approches de recherche. La recherche sociétale actuelle concernant la COVID-19 met en évidence la nécessité d'une étude holistique de la situation de la pandémie de COVID-19, fondée sur une approche de recherche multidisciplinaire. L'approche multidisciplinaire apparaît indispensable pour saisir l'ennemi invisible qu’est le virus SARS-COV-2 et ses conséquences sociétales à « l’effet domino ». Dans cet article, nous proposons des pistes de réflexion concrètes qui s’appuient sur les approches méthodologiques de l’intelligence collective et de co-design. En effet, celles-ci permettent d’engager une logique de fertilisation croisée des disciplines en positionnant l’objet d’étude au centre des préoccupations de chacune des disciplines convoquées. C’est à partir de cette fertilisation croisée que le projet CoviZion pourra évoluer en passant d’un dispositif multidisciplinaire à un dispositif interdisciplinaire voire transdisciplinaire permettant une lecture à 360 degrés de la situation sociétale complexe et inédite qu’est la crise COVID-19. Cette approche transdisciplinaire est essentielle et connaît des implications importantes, notamment celle de fournir des outils permettant une meilleure efficacité dans la gestion des crises sanitaires par les politiques de santé publiques particulièrement.
Depuis 10 ans, l’IUT du Limousin a développé la VAE collective à travers un partenariat avec l’entreprise Orange sur la licence professionnelle Management de la Relation Client. Depuis, le processus s’est enrichi et a atteint une maturité suffisante pour que d’autres partenariats soient lancés sur cette licence et sur d’autres formations, contribuant ainsi au développement de la Formation Tout au Long de la Vie à l’université de Limoges.
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