A large number of studies support the notion that synthetic images within a certain intermediate fractal-scaling range possess an intrinsic esthetic value. Interestingly, the fractal-scaling properties that define this intermediate range have also been found to characterize a vast collection of representational, abstract, and graphic art. While some have argued that these statistic properties only serve to maximize the visibility of the artworks’ spatial structure, others argue that they are intrinsically tied to the artworks’ esthetic appeal. In this study, we bring together these two threads of research and make a direct comparison between visual preference for varying fractal-scaling characteristics in both synthetic images and artworks. Across two studies, viewers ranked and rated sets of synthetic noise images and artworks that systematically varied in fractal dimension for liking, pleasantness, complexity, and interestingness. We analyzed both average and individual patterns of preference between the two image classes. Average preference peaked for intermediate fractal dimension values for both categories, but individual patterns of preferences for both high and low values also emerged. Correlational analyses indicated that individual preferences between the two image classes remained moderately consistent and were improved when the fractal dimensions between synthetic images and artworks were more closely matched. Overall, these findings further support the role of fractal-scaling statistics both as a key determinant of an object’s esthetic value and as a valuable predictor of individual differences in esthetic preference.

Natural forms, often characterized by irregularity and roughness, have a unique complexity that exhibit self-similarity across different spatial scales or levels of magnification. Our visual system is remarkably efficient in the processing of natural scenes and tuned to the multi-scale, fractal-like properties they possess. The fractallike scaling characteristics are ubiquitous in many physical and biological domains, with recent research also highlighting their importance in aesthetic perception, particularly in the visual and, to some extent, auditory modalities. Given the multitude of fractal-like scaling manifestations, we explore potential commonalities in the way they might affect aesthetic preference within and across different physical and sensory domains. We use a range of visual and tactile stimuli to explore the equivalence of fractal-scaling effects on aesthetic preferences within and across visual and tactile modalities. Our results suggest that, despite some superficial differences, the underlying dimensional structure mediating the preference across the two domains is remarkably similar. The qualitative nature of this dimensional structure as well as suggestions for future research are discussed.

Highly prevalent in nature, fractal patterns possess self-similar components that repeat at varying size scales. The perceptual experience of human-made environments can be impacted with inclusion of these natural patterns. Previous work has demonstrated consistent trends in preference for and complexity estimates of fractal patterns. However, limited information has been gathered on the impact of other visual judgments. Here we examine the aesthetic and perceptual experience of fractal ‘global-forest’ designs already installed in humanmade spaces and demonstrate how fractal pattern components are associated with positive psychological experiences that can be utilized to promote occupant wellbeing. These designs are composite fractal patterns consisting of individual fractal ‘tree-seeds’ which combine to create a ‘global fractal forest.’ The local ‘tree-seed’ patterns, global configuration of tree-seed locations, and overall resulting ‘global-forest’ patterns have fractal qualities. These designs span multiple mediums yet are all intended to lower occupant stress without detracting from the function and overall design of the space. In this series of studies, we first establish divergent relationships between various visual attributes, with pattern complexity, preference, and engagement ratings increasing with fractal complexity compared to ratings of refreshment and relaxation which stay the same or decrease with complexity. Subsequently, we determine that the local constituent fractal (‘tree-seed’) patterns contribute to the perception of the overall fractal design, and address how to balance aesthetic and psychological effects (such as individual experiences of perceived engagement and relaxation) in fractal design installations. This set of studies demonstrates that fractal preference is driven by a balance between increased arousal (desire for engagement and complexity) and decreased tension (desire for relaxation or refreshment). Installations of these composite mid-high complexity ‘global-forest’ patterns consisting of ‘tree-seed’ components balance these contrasting needs, and can serve as a practical implementation of biophilic patterns in human-made environments to promote occupant wellbeing.

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The investigation of aesthetics has primarily been conducted within the visual domain. This is not a surprise, as aesthetics has largely been associated with the perception and appreciation of visual media, such as traditional artworks, photography, and architecture. However, one doesn’t need to look far to realize that aesthetics extends beyond the visual domain. Media such as film and music introduce a unique and equally rich temporally changing visual and auditory experience. Product design, ranging from furniture to clothing, strongly depends on pleasant tactile evaluations. Studies involving the perception of 1/f statistics in vision have been particularly consistent in demonstrating a preference for a 1/f structure resembling that of natural scenes, as well as systematic individual differences across a variety of visual objects. Interestingly, comparable findings have also been reached in the auditory and tactile domains. In this review, we discuss some of the current literature on the perception of 1/f statistics across the contexts of different sensory modalities.