wholesalers, and retailers and appear to be an excel-Conjoint analysis was used to examine buyer pref-lent market substitute for wild striped bass. erences toward farm-raised hybrid striped bass at the The success of aquaculture ventures depends wholesale, retail, and restaurant levels. Low price largely on the marketability of the product. The and round form were found to be important attributes largest market for farm-raised fish is the traditional in the product preference rating for the wholesale food-fish market consisting of seafood wholesalers, and retail markets. The filleted form contributed the retailers, and restaurants. The aquaculturist may dismost to restaurants' preference rating. Following tribute fish products directly to retailers and restauthese, larger fish size was preferred by all markets. rants or by the conventional, established network of fish brokers and wholesalers (Helfrich et al.). These

Chinese consumer behavior is analyzed based on rural Guangdong household survey data. For most food items, own-price elasticities estimated with an AIDS model are inelastic. Commodity substitution due to relative price changes is small, except in the case of grain. Commodities most responsive to expenditure changes are meats, poultry, fruits, sweets, and durable goods.

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