The purpose of this study is to find out how customer brand relationship, wheter strong consumer brand love influences willingness to spread positive word of mouth directly or  through brand commitment. This research is a survey research, conducted in 5 cinema locations in Palembang. The analysis method uses mediated regression analysis. So the results of this study can explain whether brand love influences brand commitment and willingness to spread positive word of mouth. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana hubungan merek pelanggan, apakah cinta merek konsumen yang kuat mempengaruhi kemauan untuk menyebarkan berita positif secara langsung atau melalui komitmen merek. Penelitian ini adalah penelitian survei, dilakukan di 5 lokasi bioskop di Palembang. Metode analisis menggunakan analisis regresi termediasi. Jadi hasil penelitian ini dapat menjelaskan apakah cinta merek memengaruhi komitmen dan kemauan merek untuk menyebarkan berita positif dari mulut ke mulut.

Advertised brands are frequently endorsed by a variety of well-known public figures. The purpose of this study is to investigate the impact of celebrities and brand ambassadors on purchase intentions in the e-commerce marketplace. The method employed is an online survey sent to Indonesian fans via direct message on the Instagram official account that posts collaboration ads between the e-commerce marketplace and brand ambassador. To assess the effect of variables, a structural Equation Model (SEM) with AMOS software was used. The study's findings explain the impact of celebrity endorsement and brand love on brand ambassadors purchasing interest, particularly on online shopping sites. Although celebrity endorsement as an exogenous variable is insignificant, all factors of celebrity endorsement show a significant confirmatory factor analysis. Purchase intention is positively influenced by brand passion and affection. This study's marketing implications for related parties are presented.

The initial process of face-to-face learning that occurs at the beginning of the school year requires adequate preparation both physically and mentally for students. Not infrequently the initial process causes stress and eventually triggers conflict, both between individuals and groups. On the other hand, learning must continue and the competency of the predetermined subject does not experience problems in being delivered. The purpose of this PKM activity is to integrate 2 materials in one flow of activity: stress management with one of the lessons, namely English. Activities are scheduled in 4 meetings with seminary students in Rethorica A and B classes as participants. Total participants were 33 people. The results of the activity showed positive results and responses from all participants which were shown from the pretest and posttest scores and the feedback questionnaire. The experience of learning contextual English and awareness of the causes and effects of stress can provide meaningful input from the learning process and self-management for prospective priests.

Mutations and promotions are things that often occur in a company environment. Position transfers and promotions are intended to be able to provide encouragement to employees to be able to contribute in the form of good performance expected by the organization and can improve the abilities, skills, skills and knowledge of employees which will later be utilized in fulfilling the career development needs of employees. Job transfer and promotion programs can be carried out in all forms and sizes of organizations including a university. XYZ University has several times conducted transfer and promotion programs. In this study, we will see whether transfers and promotions have an influence on employee career development in XYZ University. The sample taken is employees who have received mutations or promotions with a total of 68 people. From the results of data processing, it is proven that there is an effect of Position Mutation and Job Promotion on the career development of employees in XYZ University.

In facing the new normal era, one of the things that must be improved by vocational school students is soft skills in the field of management, namely character building, as well as preparation for entering the online-oriented world of work is increasing the use of English in social media, especially to become independent entrepreneurs. This is the purpose of the service activities carried out by the UKMC team which were carried out at the SMK Xaverius Palembang vocational school on April 22, 2022 and May 13, 2022. The activity begins with understanding the material through lectures, followed by training and practice in class both individually and in groups. . The final result that is expected is that Xaverius Palembang Vocational School students can recognize personal characters through character building and use good English in social media so that they can become provisions in preparing for a better future.