The unparalleled evolution of the European political model was thoroughly evoked by a seminal literature. This paper contemplates on the postmodernity challenges of European integration in the aftermath of the Treaty of Lisbon having in focus the reflections of the European Union (EU) core values, identity(ies) and principles in the mass media. Methodologically, the study was designed to cover (1) the selection of international online news sources spanning an admissible period, (2) identifying and selecting articles, (3) manual coding of articles, (4) analysis and interpretation of results. The main objective of this study is to render a fair analysis of the imagological profile that can be discovered in media depictions on EU core values, identities and democratic principles by taking into account the frequency in media coverage and the analysis of main themes associated to the selected articles. The analysis thus concentrates on identifying journalistic trends in the coverage of the European integration process, the challenges of the European project, globalization and national/local identities, the relations among the EU and its Member States. The paper concludes on the specificities in media projections and coverage of the fundamental values and objectives of EU construction, bringing into discussion media reflections of EU competences, usage of democratic principles and democratization in terms of institutional architecture and decision-making process.

Background: Managing institutional design of healthcare appears connected to three dimensions: (1) the logistical factor (including budgetary constraints), (2) organizational culture (values, norms, rules, image, communication) and (3) organizational structure. Method: The paper uses media content analysis as research methodology aimed at identifying the general themes, trends and patterns in the media coverage of the institutional design of healthcare services and portrayal of the systemic changes and challenges in the field. The analysis is founded on measuring both the quantity and quality of media coverage of healthcare services issues, extended interpretation of the articles (generic framing analysis) covering the institutional design/institution building and health policy-making. Settings: The analysis is centered on finding evidence of media bias towards certain issues covering the management of institutional design of healthcare services, within policy-making and policy-implementation of public health, challenges and responses to crisis situations, authorities' actions and reactions. Hypothesis: The distribution of articles, frequency and themes associated to healthcare issues are correlated to the context of local elections campaign. Conclusions: The monitoring of online news sources and content analysis of selected articles produced evidence on the intensification of health-related issues during the first month of the monitoring period. In this sense, the analysis was firstly directed towards identifying frequencies in the distribution of articles along the studied period and among the specific news sources. Secondly, the analysis was targeted along identifying the key themes in the selected articles that would signal the interest in healthcare during elections campaign.

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