Every organization needs to balance their production capacities with demand. The role of demand forecasting is to assist in the organization's strategic planning; this process allows administrators to anticipate the future and plot an appropriate course of action. On its own, however, a system of demand forecasting is not enough. It is the quality of information obtained by this system which enables the organization to achieve better operational planning. In this context, this paper presents case study
P R O F U T U R O : F U T U R E S T U D I E S P R O G R A MScientific editor: James Terence Coulter Wright Evaluation: Doublé Blind Review by SEER
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