No abstract
The year 2020 was marked by the economic and social challenges originating from the COVID-19 pandemic; measures were introduced to enforce social distancing in a battle against community transmission. Places like universities have been profoundly affected, forcing the adoption of new forms of delivery, where human contact was replaced with online classes on Blackboard. The industry was particularly affected, and many small offices and companies were forced to shut down, reducing the already-scarce professional work experience for students in the creative field. This industry component is part of the brief for Design students, and an essential part of the degree, offering opportunities for students to apply their learning in an authentic context. This project emerged, firstly, from a scenario without abundant opportunities for students to complete their 60 hours of professional experience, a year-3 component of the Bachelor of Communication Design. Secondly, the project functions as a contextual response to the current context of uncertainty attached to the year of 2020. In this sense, the main task for the research team was naturally decided to be the creation of a virtual exhibition, maintaining the tradition to have an annual graduation exhibition for the Communication Design cohort from AUT University. The goal of the project was to create an experience to satisfy the students’ need to exhibit their work in a world that has been transformed by restrictions due to the pandemic, added by the uncertainty produced by constant change in alert levels. The initial hypothesis is that the combination of a Human-Centred Design approach, Mixed Methods and Agile Prototyping could create the ideal environment for collaborative models that can be applied to complex problem-solving models in a rapidly changing world. The paradigm selected by the researchers determines the methodology, and this project connects to post-positivist paradigm, where the inquiry is concerned with the subjectivity of reality and moves away from the purely objective stance adopted by the logical positivists. The great challenge was to organise a collaborative model for tasks which overlap multiple roles and actors to create a technology product. This process is followed by a thorough review of the contextual knowledge, providing insights about strategies that informed the development of the virtual exhibition, including case- studies of previous examples in the field. Agile sessions were conducted to explore Mind Mapping, Canvas and Prototyping (analogue and digital) techniques. Project planning was presented and implemented while usability tests and surveys were conducted to verify if the goals were achieved. The (exhibition name – blind review) exhibition facilitated the option for users to engage in a virtual tour of the design work, which may be experienced beyond the launch date. The researches process was documented in the form of an exegesis and an oral presentation in the international conference.
Esta pesquisa de design orientada para a prática investiga oportunidades de expressão poética significativa em um meio digital. Tem como objetivo criar poemas natos digitais que vinculem fortemente o conteúdo à sua forma, priorizando a apresentação e o conteúdo textual do poema. A hipótese é que o meio digital oferece mais oportunidades de expressão pessoal do que a impressão tradicional. Os poemas digitais podem ser dinâmicos com animação, interatividade e descoberta. Eles podem permitir que um poeta atraia leitores mais profundamente em seu mundo, onde as ações são reagidas e tornam-se parte da expressão. No entanto, eles vêm com complexidades adicionais. Esse espaço pode ser intimidante para os criativos, pois os profissionais devem aprender linguagens de codificação para criar experiências interativas. Este projeto se enquadra na poesia digital, mas empresta ideias de outros domínios do conhecimento e da prática, como o expressivismo estético (Collingwood, 2017) e o hipertexto (Landow, 2006). A prática se concentra em testar, refletir e articular a expressão poética presente em três características distintas do ambiente digital: efemeridade, conteúdo oculto e não linearidade. Estas foram inicialmente derivadas da obsolescência da poesia digital (Angello, 2015), falta de orientação na mídia hipertextual (Pope, 2006) e definições de hipertexto (Landow, 2006). Estas características são, posteriormente, investigadas por meio de protótipos, onde a pesquisa testa técnicas que refletem suas qualidades para criar experiências poéticas. Neste projeto, o pesquisador assume duas funções, com visões de mundo distintas: o poeta e o designer. O primeiro traz lentes expressivas e subjetivas, enquanto o segundo introduz objetividade e atenção às habilidades técnicas. Ambos são integrais, e sua relação está no centro desta pesquisa, que explora quando ocorre a escrita poética em relação à escolha das técnicas do meio. Às vezes, as vozes artísticas e técnicas eram dissonantes, mas houve vislumbres de simbiose durante o processo. Indiscutivelmente, encontrar maneiras de encorajar a simbiose entre estas duas vozes pode garantir uma maior sinergia e conexões significativas entre o poema e sua forma. Para investigar isto mais a fundo, a pesquisa experimentou fluxos de trabalho de escrever poemas primeiro e priorizá-los; depois, escrever poemas e priorizar técnicas e, finalmente, desenvolver poemas e técnicas simultaneamente. As avaliações de protótipos usam estas lentes para determinar a adequação das técnicas de expressão e suas características digitais associadas. Como resultado, a pesquisa irá mapear uma gama de fluxos de trabalho usados para abordar a poesia digital por meio das características delineadas do meio. Acredita-se que, sem uma compreensão clara do que o espaço digital pode oferecer, um poema não poderia ter nenhuma diferença em sua experiência de leitura de sua forma impressa, ou os praticantes poderiam criar uma experiência chocante e sem sentido. O resultado final do design desta pesquisa é uma pequena coleção de poemas digitais com o tema de relacionamentos on-line. Cada poema serve para articular como estas características podem ser aplicadas e utilizadas, destacando possibilidades de apoio à expressão por meio de suas relações com o poema.
This practice-oriented design research investigates opportunities for meaningful poetic expression within a digital medium. It aims to create born-digital poems that tightly tie content to its form, prioritising the presentation and textual content of the poem. It hypothesises that the digital medium offers more opportunities for personal expression than in traditional print. Digital poems can be dynamic with animation, interactivity, and discovery. They can allow a poet to draw readers deeper into their world, where actions are reacted to and become part of the expression. However, these come with added complexities. This space can be intimidating for creatives as practitioners must learn coding languages to create interactive experiences. This project sits within digital poetry but borrows ideas from other realms of knowledge and practice, such as aesthetic expressivism and hypertext. The practice focuses on testing, reflecting, and articulating the poetic expression present in three distinct characteristics of the digital environment: ephemerality, hidden content, and non-linearity. These were initially derived from obsolescence of digital poetry, lack of orientation within hypertextual media, and definitions of hypertext. These characteristics are further investigated through prototypes, where the research tests techniques that reflect their qualities to create poetic experiences. Within this project, the researcher navigates differing worldviews: the poet and the technician. The former brings expressive and subjective lenses, while the latter introduces objectivity and attention to technical skills. Both are integral, and their relationship is at the heart of this research. At times, these voices were dissonant, yet there have been glimpses of symbiosis during the process. Arguably, finding ways to encourage the symbiosis between these two voices can ensure greater synergy and meaningful connections between the poem and its form. The research explores when poetic writing occurs in the process, and whether poetry or its form are prioritised. However, a design perspective can serve as a bridge between these two worlds. It is a role that already deals with both functionality and creativity. For this reason, prototypes are evaluated against a framework of paired communication design principles: movement and rhythm, emphasis and hierarchy, unity and contrast, and balance and space. This framework provides a basis to determine the suitability of techniques towards expressing a poetic idea or message. As a result, the research will map a range of workflows used for approaching digital poetry through the outlined characteristics of the medium. It is believed that without a clear understanding of what the digital space could offer, a poem could have no difference in its reading experience from its written print form, or practitioners could create a jarring and meaningless experience. The final design outcome of this research is an interactive digital poem themed around online relationships. It will provide an example of how these characteristics can be applied and used, highlighting possibilities for supporting expression through their relationships with the poem.
Esta investigación de diseño orientada a la práctica investiga las oportunidades que tiene una expresión poética significativa dentro del medio digital. Su objetivo es crear poemas nacidos en formato digital que vinculen estrechamente el contenido con su forma, priorizando la presentación y el contenido textual del poema. Plantea la hipótesis de que el medio digital ofrece más oportunidades para la expresión personal que la impresión tradicional. Los poemas digitales pueden ser dinámicos, con animación, interactividad y descubrimientos. Pueden permitir que un poeta atraiga a los lectores más profundamente a su mundo, donde las acciones reaccionan y se convierten en parte de la expresión. Sin embargo, estos vienen con complejidades adicionales. Este espacio puede resultar intimidante para los creativos, ya que los profesionales deben aprender lenguajes de codificación para crear experiencias interactivas. Este proyecto se enmarca dentro de la poesía digital, pero toma prestadas ideas de otros ámbitos del conocimiento y la práctica, como el expresivismo estético (Collingwood, 2017) y el hipertexto (Landow, 2006). La práctica se centra en probar, reflejar y articular la expresión poética presente en tres características distintas del entorno digital: efimeridad, contenido oculto y no linealidad. Estos se derivaron inicialmente de la obsolescencia de la poesía digital (Angello, 2015), la falta de orientación dentro de los medios hipertextuales (Pope, 2006) y las definiciones del hipertexto (Landow, 2006). Estas características se investigan más a fondo a través de prototipos, donde la investigación prueba técnicas que reflejan sus cualidades para crear experiencias poéticas. Dentro de este proyecto, el investigador asume dos roles con diferentes visiones del mundo: el poeta y el diseñador. El primero aporta lentes expresivos y subjetivos, mientras que el segundo introduce objetividad y atención a las habilidades técnicas. Ambos son integrales y su relación es el núcleo de esta investigación. La investigación explora aquellos casos en los que la escritura poética ocurre en relación con la elección de técnicas del medio. A veces, las voces artísticas y técnicas resultaron disonantes. Sin embargo, ha habido destellos de simbiosis durante el proceso. Podría decirse que encontrar formas de fomentar la simbiosis entre estas dos voces puede garantizar una mayor sinergia y conexiones significativas entre el poema y su forma. Para investigar esto más a fondo, la investigación ha experimentado con flujos de trabajo de escribir poemas primero y priorizarlos, escribir poemas en segundo lugar y priorizar las técnicas, y finalmente desarrollar los poemas y las técnicas simultáneamente. Las evaluaciones de prototipos utilizan estas lentes para determinar la idoneidad de las técnicas hacia la expresión y sus características digitales asociadas. Como resultado, la investigación mapea una variedad de flujos de trabajo utilizados para abordar la poesía digital a través de las características descritas del medio. Se cree que sin una comprensión clara de lo que puede ofrecer el espacio digital, un poema no podría tener ninguna diferencia en su experiencia de lectura de su forma impresa escrita, o los practicantes podrían crear una experiencia discordante y sin sentido. El resultado final del diseño de esta investigación es una pequeña colección de poemas digitales sobre el tema de las relaciones en línea. Cada poema sirve para articular cómo se pueden aplicar y utilizar estas características, destacando las posibilidades de sustentar la expresión a través de sus relaciones con el poema.
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