Why do people believe in conspiracy theories? This study breaks from much previous research and attempts to explain conspiratorial beliefs with traditional theories of opinion formation. Specifically, we focus on the reception of informational cues given a set of predispositions (political and conspiratorial). We begin with observational survey data to show that there exists a unique predisposition that drives individuals to one degree or another to believe in conspiracy theories. This predisposition appears orthogonal to partisanship and predicts political behaviors including voter participation. Then a national survey experiment is used to test the effect of an informational cue on belief in a conspiracy theory while accounting for both conspiratorial predispositions and partisanship. Our results provide an explanation for individual-level heterogeneity in the holding of conspiratorial beliefs and also indicate the conditions under which information can drive conspiratorial beliefs.
It is well known that non-human animals respond to information encoded in vocal signals, and the same can be said of humans. Specifically, human voice pitch affects how speakers are perceived. As such, does voice pitch affect how we perceive and select our leaders? To answer this question, we recorded men and women saying 'I urge you to vote for me this November'. Each recording was manipulated digitally to yield a higher-and lower-pitched version of the original. We then asked men and women to vote for either the lower-or higher-pitched version of each voice. Our results show that both men and women select male and female leaders with lower voices. These findings suggest that men and women with lower-pitched voices may be more successful in obtaining positions of leadership. This might also suggest that because women, on average, have higher-pitched voices than men, voice pitch could be a factor that contributes to fewer women holding leadership roles than men. Additionally, while people are free to choose their leaders, these results clearly demonstrate that these choices cannot be understood in isolation from biological influences.
As the COVID-19 pandemic progresses, an understanding of the structure and organization of beliefs in pandemic conspiracy theories and misinformation becomes increasingly critical for addressing the threat posed by these dubious ideas. In polling Americans about beliefs in 11 such ideas, we observed clear groupings of beliefs that correspond with different individual-level characteristics (e.g., support for Trump, distrust of scientists) and behavioral intentions (e.g., to take a vaccine, to engage in social activities). Moreover, we found that conspiracy theories enjoy more support, on average, than misinformation about dangerous health practices. Our findings suggest several paths for policymakers, communicators, and scientists to minimize the spread and impact of COVID-19 misinformation and conspiracy theories.
At the center of debates on deliberative democracy is the issue of how much deliberation citizens experience in their social networks. These “disagreements about disagreement” come in a variety of forms, with scholars advocating different empirical approaches (e.g., Huckfeldt, Johnson, and Sprague 2004; Mutz 2006) and coming to different substantive conclusions. We address these discrepancies by going back to the basics: investigating the consequences of conceptual and measurement differences for key findings relating interpersonal political disagreement to political attitudes and behaviors. Drawing on the 2008–2009 ANES panel study, we find evidence that different measures of disagreement have distinct effects when it comes to individuals’ preferences, patterns of engagement, and propensities to participate. We discuss the implications for the study of social influence; as interpersonal disagreement can mean different things, scholars should think carefully about how to study it and should exercise caution when making pronouncements about its empirical and democratic consequences.
A growing literature in psychology shows that human voice pitch—perceived “highness” or “lowness” as determined by the physiology of the throat—influences how speakers are perceived. This leads to the prediction that candidate voice pitch influences voters. Here this question is addressed with two studies. The first is an experiment conducted with a large national sample of U.S. adults. The results show that men and women prefer to vote for male and female candidates with lower pitched voices. The second study examines the outcomes of the 2012 U.S. House elections. When facing male opponents, candidates with lower voices won a larger vote share. However, when facing female opponents, candidates with higher voices were more successful and particularly so in the case of male candidates. In synthesizing research on the human voice and voter behavior and triangulating evidence from a controlled experiment and a large observational study of actual elections, this article illustrates that candidate voice pitch influences election outcomes.
Numerous studies find associations between social media use and beliefs in conspiracy theories and misinformation. While such findings are often interpreted as evidence that social media causally promotes conspiracy beliefs, we theorize that this relationship is conditional on other individual-level predispositions. Across two studies, we examine the relationship between beliefs in conspiracy theories and media use, finding that individuals who get their news from social media and use social media frequently express more beliefs in some types of conspiracy theories and misinformation. However, we also find that these relationships are conditional on conspiracy thinking––the predisposition to interpret salient events as products of conspiracies––such that social media use becomes more strongly associated with conspiracy beliefs as conspiracy thinking intensifies. This pattern, which we observe across many beliefs from two studies, clarifies the relationship between social media use and beliefs in dubious ideas.
Supplementary Information
The online version contains supplementary material available at 10.1007/s11109-021-09734-6.
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