Decision makers find creating an innovation portfolio challenging, because more innovative projects are associated with a higher degree of uncertainty. In this study, we investigate the potential benefits of applying real options reasoning (ROR) in innovation portfolio management from an attention‐based view. Using a sample of 137 innovation portfolios with multiple informants, we investigate ROR's influence on portfolio innovativeness and, ultimately, on portfolio success in a mediated model. Further, we analyze the moderating influence of an innovation portfolio's organizational context—entrepreneurial orientation and innovation climate—on ROR's application. The results support ROR's positive relationship to portfolio innovativeness and portfolio success. The analysis also supports the positive interaction between entrepreneurial orientation and ROR with respect to portfolio innovativeness. This study contributes to the literature by demonstrating the relationship between ROR and portfolio success, mediated by portfolio innovativeness. In addition, the study's analysis offers an explanation of previously mixed findings regarding ROR's benefits by considering the firm's strategic and cultural innovation contexts. The findings underline the relevance of strategic support for ROR's effectiveness in innovation portfolio management. Furthermore, the findings encourage managers to implement ROR, but also stress the essential contribution an entrepreneurial orientation makes when the managers do so.
Seit über 15 Jahren untersucht das Forschungsteam MPM im Rahmen der MPM-Benchmarking-Studien Erfolgsfaktoren und Best Practices im Multiprojektmanagement (MPM). Fokus der 9. MPM-Studie 2020 mit über 120 Unternehmen war die Fragestellung, wie Unternehmen ihr Projektportfolio effektiv an Veränderungen anpassen und langfristig erfolgreich ausrichten können. Die Ergebnisse zeigen, dass Triple-A PPM – die integrierte Verbindung agiler, adaptiver und ambidexterer Fähigkeiten – auf strategischer, kultureller und prozessualer Ebene eine nachhaltig erfolgreiche Ausrichtung ermöglicht. Dies beinhaltet eine regelmäßige Strategieüberprüfung, Mitarbeiterstärkung und effiziente Entscheidungsprozesse – organisationale Kompetenzen, die durch Promotoren gefördert werden. Klassische Erfolgsfaktoren, wie die Einzelprojektreife, Strategieklarheit und Prozessformalisierung, bleiben weiterhin wichtig und bilden die Basis für ein erfolgreiches Portfolio.
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