PurposeThe purpose of this paper is to ascertain the perceptions of New Zealand high school and tertiary students regarding accounting and accountants, as well as the perceptions of high school accounting educators and career advisers who potentially influence these students.Design/methodology/approachThe methodology used here is qualitative, including semi‐structured interviews and focus groups.FindingsThe paper finds that the majority of the high school students and first‐year tertiary students have little understanding of the tasks accountants perform, and their image of an accountant was the typical “boring” stereotype. However, the final year tertiary students have a good understanding of what accounting entails and do not have a negative image of an accountant. The high school accounting educators have a favourable view of accounting and are positive about a career in accounting, in contrast with the career advisers who view an accounting career as dull and boring or a backstop to other more exciting careers.Practical implicationsRecently, there has been a decline in the number of New Zealand accounting graduates, which may in part be caused by negative stereotyping and limited accurate knowledge about accountants. The challenge for the local professional accounting body is to attempt to change this stereotype and find new ways of promoting accounting careers to the current generation of New Zealand high school and tertiary students.Originality/valueThe paper integrates the study of students' perceptions of accounting in New Zealand with that of the high school accounting educators and career advisers to provide a comprehensive qualitative study of the current New Zealand situation.

Purpose -The purpose of this paper is to explore the factors influencing the non-adoption of Extensible Business Reporting Language (XBRL) technology. Design/methodology/approach -This exploratory study analyses interview data obtained from key XBRL stakeholders on the relative importance of environmental, organisational and technological context factors to ascertain why adoption has not occurred. Findings -The research finds three reasons for XBRL non-adoption. First, the lack of a government "push" for XBRL technology results in organisational ignorance. Second, it appears that organisations do not believe that XBRL will beneficially reduce compliance costs. Third, complexity in developing the structured language (taxonomy) for XBRL use has significant budgetary implications. Research limitations/implications -As qualitative research, this study does not claim to be generalisable or objective. However, the rich data were analysed from a diverse group of interviewees experienced and knowledgeable in respect of XBRL development and adoption. Social implications -Governments' promises to reduce organisational compliance costs may be a reason for them to invest extensive taxpayers' dollars into XBRL. However, organisations are sceptical they will benefit, requiring government to "push" the technology. Until government servants can forecast the real benefits to argue for increased budgets to develop a comprehensive taxonomy, widespread adoption of XBRL is unlikely to occur. Originality/value -The non-adoption of XBRL highlights the difficulties encountered when enthusiastic professionals can see the potential of a business solution, and yet are impotent to execute it. Environmental and technological contextual factors need to "push" organisations, as with XBRL, organisations do not demand, or "pull", the technology.

Using a broad institutional theory lens, this paper examines the climate change strategies and carbon accounting practices adopted by two New Zealand electricity firms in response to changes in government climate change policies over time (2002–12). The two firms pursue different strategic responses to climate change‐related institutional and economic pressures in order to maintain both legitimacy and a competitive advantage. Five different strategic responses are identified: avoidance, operational conformance, strategic conformance, strategic differentiation, negotiation and manipulation. Firm‐level characteristics are also important drivers of inter‐firm variations in the strategic responses. Further, carbon accounting makes the greatest contribution to carbon reduction when integrated as part of strategic processes that support strategic conformance and strategic differentiation. Carbon monitoring systems, internal carbon information use and carbon disclosure were the main forms of carbon accounting used to realise the different strategies employed.

To examine changes in accountability as the provision and control of education moved from private nonprofit organisations to a public sector provider.

Early research into accounting history publishing patterns indicates researchers were predominately male, working for Anglophone universities and were researching private sector accounting in Anglophone countries. However, recent research suggests this may be changing. Extending and expanding the earlier research of Williams and Wines (2006), the purpose of this paper is to examine publication patterns in the New Series of Accounting History from 1996 to 2015. There has been growth in the journal’s thematic coverage and its global and gender representation. It also reports that while temporal and geographical coverage has expanded, there has been little change in the degree of international collaboration. Although much has been achieved over the past 20 years of Accounting History, there are a number of emerging topics and developing fields of historical enquiry that could be addressed in future volumes, together with research that interfaces accounting with the wider business, political, social and legal historical space.