This chapter defines key concepts that underpin the management of sustainability for rural tourism in developed countries, namely, the concepts of 'rural', rural development, rural tourism, sustainability and ethics. It also discusses the role of stakeholder theory in rural tourism sustainability; and outlines where different responsibilities lie when developing tourism in rural areas.
This chapter examines the global, international and national policy and planning infrastructure that contributes to rural tourism sustainability from which regional and local development can emerge. It uses examples from developed economies to illustrate the points made.
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