Controversial wildlife conservation and management, such as that involving gray wolves (Canis lupus), can be symbolic of broader social conflicts. We conducted an online survey (N = 420) to determine factors shaping public attitudes toward wolf management among residents of Washington state, United States. We used 12 Likert-type statements to form a single latent construct that represented attitudes toward wolf management in a multi-use landscape and fit a simple structural equation model to identify demographic predictor variables. The strongest predictors were that voters self-identifying as Democrats were more likely to hold positive attitudes toward wolves and management to conserve them than those identifying with other political parties (standardized latent variable coefficient = 0.585) and women were more likely than men to hold negative attitudes (−0.459). Older respondents were also more likely to hold negative attitudes (−0.015) and respondents who tried to stay informed about wolf issues were more likely to hold positive attitudes (0.172). Perceived links between wildlife management issues and political ideology may exacerbate community disagreements, hindering coexistence between rural livelihoods and wolves. We recommend appropriate framing and messengers to account for this linkage and improve communication of policy and promote science-based decision-making.

Real and perceived economic losses are key factors driving negative attitudes and lack of tolerance toward carnivores. Alleviating economic losses through compensation and market-based strategies is one tool for addressing negative human-carnivore interactions. Despite general support among the public for market-based economic incentives to improve coexistence with predators, products marketed as "predator-friendly" are rare in mainstream markets. We explored stakeholders' perspectives on certification of predator-friendly beef as a market-based economic incentive to enable ranchers to better coexist with gray wolves (Canis lupus) in Washington State, USA. We conducted semi-structured interviews (N = 104) and explored narratives using grounded theory to understand the perspectives of stakeholders involved in the cattle-wolf relationship, including ranchers, wildlife agency personnel, environmental non-government organization employees, beef industry workers, and politicians. Both economic and social factors motivated and constrained ranchers to participate in a program creating a predator-friendly beef label. Ranchers largely perceived marketing their products as predator-friendly to be more of a public outreach opportunity than a new source of income. Most stakeholders perceived an economic opportunity for predator-friendly beef facilitated by existing pro-environmental markets and existence of a private beef processing plant. Based on these results, we propose a design for effectively implementing a predator-friendly beef market. We recommend focusing on the type and objective of the rancher, ensuring local access to beef processing facilities to process small volumes of custom beef, developing a product brand that is favored by ranchers and beef processors, considering viable product pricing, and developing a regulatory process for a potential predator-friendly beef label on the mainstream market.

Potential impacts to rural livelihoods by large carnivores, such as gray wolves (Canis lupus), increase economic liability and fear among residents, resulting in social conflicts over wildlife issues. Strategies have been developed to promote non-lethal predator management in rural communities, but there is limited understanding of why ranchers choose to participate in such programs. We conducted semi-structured interviews (n = 45) of ranchers in Washington state, United States, asking open-ended questions to explore their perspectives on conflict mitigation. Interviews were analyzed using Grounded Theory. Ranchers mentioned five broad types of mitigation strategies: state agency intervention (i.e., calling the state agency in charge of wolf management to request either compensation or lethal wolf removal), biological measures (e.g., use of guard animals), physical measures (e.g., fences), human interference (cowboys and cowgirls), and indirect measures (e.g., husbandry practices). Motivations for participating in non-lethal mitigation strategies included previous positive interactions with wildlife agency officials, an understanding of the importance of wolves to the ecosystem, and clearly outlined guidelines on how to deal with wolf interactions. Barriers that hindered rancher participation included disdain for regulation both regarding the Endangered Species Act and the state's requirements for accessing damage compensation, which were perceived to be extensive and over-reaching. Negative attitudes toward wolf recovery included fear of wolves and perceived damage that wolves inflict on rural lives and livelihoods. Ranchers' motivations and perceived barriers for participating in mitigation strategies included sociopolitical and economic factors. Thus, we suggest that in addition to mitigating economic loss, wildlife managers address the intangible social costs that deter ranchers' participation in mitigation strategies through continued dialogue.

No abstract