Marine plastic litter and microplastics pollution is a global governance problem with unknown and potentially dire consequences. Efforts to promote individual‐centered solutions to the problem are increasingly necessary but are insufficient to tackle the root causes of the problem. Therefore, a concerted policy response at the global level is imperative. The success of such efforts necessarily depends on the way in which the problem is framed and understood, including its degree of urgency. This paper engages with this problem by considering the nature of the issue in light of the crisis term and argues that the global problem of marine litter may be more productively considered a “creeping crisis” given the complexity, scope, and spatio‐temporally fragmented nature of the problem.
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