PurposeThis paper seeks to advance the theory on value proposition and innovation by offering a framework for identifying value proposition elements.Design/methodology/approachA single embedded case study is conducted based on Amazon.com's innovations.FindingsBy identifying and systematically analysing innovations by Amazon.com, the concept of value proposition was decomposed into five components: performance, ease of use, reliability, flexibility and affectivity (PERFA).Research limitations/implicationsThe research did not focus on the relationships between the value proposition elements and their relevance in different contexts such as product, industry or customer life cycle.Practical implicationsManagers should support their decision to innovate the value proposition based on customers' perceived value. The findings provide guidance to managers on how to uncover innovative value propositions and potentially create new demand in an uncontested market space.Originality/valueThe paper is an original attempt to correlate value proposition and innovation. It provides researchers and practitioners with a better understanding of the structure of a value proposition and how innovation can influence it.
51Massive fossil shell accumulations require particular conditions to be formed and may 52 provide valuable insights into the sedimentary environments favouring such 53 concentrations. Shallow-water shell beds appear to be particularly rare on reefless 54 volcanic oceanic islands on account of narrow, steep and highly-energetic insular 55 shelves where the potential for preservation is limited. The occurrence of an exceptional 56 coquina (Pedra-que-pica) within the Miocene-Pliocene deposits of Santa Maria Island 57 (Azores), therefore provides a rare opportunity to understand the conditions that led to 58 the formation and preservation of a massive shell bed at mid-ocean insular setting. This 59 study provides a detailed analysis regarding a 10-11 m-thick bivalve-dominated fossil 60 assemblage exposed at Pedra-que-pica on Santa Maria Island in the Azores. Integration 61 of taphonomical, palaeoecological and sedimentological observations are used to 62 reconstruct the genesis of the coquina bed and related events, and to discuss why such 63 exceptional sedimentary bodies are so rare on shelves around reefless volcanic oceanic 64 islands. 65 The sequence at Pedra-que-pica demonstrates a complex succession of sedimentary 66 environments in response to the drowning of an existing coastline during a period of 67 rapid sea-level rise. The Pedra-que-pica shell bed incorporates storm-related materials 68 and possible debris falls that originated nearby in a shallow and highly productive 69 carbonate factory. Deposition took place below fair-weather wave base, at around 50 m 70 depth, as inferred from the overlying volcanic succession. The preservation of this 71 coquina was favoured by deposition on a platform laterally protected by a rocky spur, 72 combined with rapid burial by water-settled volcanic tuffs and subsequent volcanic 73 effusive sequences. The recent exhumation of the deposit is the result of island uplift 74 and subsequent erosion.75 4 76 77
T he species Allosaurus fragilis, from the Morrison Formation of North America (Kimmeridgian-Tithonian, Upper Jurassic), is one of the best known members of the Theropoda, the group including all predatory non-avian dinosaurs and birds. Here, we report on the first diagnostic theropod remains discovered from the Jurassic of the Iberian Peninsula. The specimen is the first evidence of A. fragilis outside North America. Thus, this taxon represents the first dinosaur species found on two different continents, and suggests the existence of a 'land bridge' between North America and Europe during the Late Jurassic.
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