The article investigates the image of the city of Madrid and its relationship with the tourist gaze in non-Spanish-speaking films shot between 1955 and 2020. For the research, 606 clips from a selection of 40 feature films have been geolocated and analyzed. The study shows the distribution of filming locations in different areas of the city, with relevant contrasts between the historic center of Madrid and other areas such as the Ensanche and the peripheral areas. Finally, it reflects on the relationship between the most frequent locations and the commonly recognized tourist landmarks in Madrid. El artículo investiga la imagen de la ciudad de Madrid y su relación con la mirada turística en películas de habla no española rodadas entre 1955 y 2020. Para ello se han geolocalizado y analizado 606 clips de una selección de 40 largometrajes. El estudio evidencia la distribución de localizaciones de rodaje en las diferentes áreas de la ciudad, con contrastes relevantes entre el centro histórico de Madrid y otros ámbitos como el Ensanche y las periferias. Finalmente, se reflexiona sobre la relación existente entre las localizaciones más frecuentes y los enclaves turísticos comúnmente reconocidos en Madrid.
The objective of the present article is to reflect upon the phenomenon of substitute locations in fiction films, with special focus on Spanish cities. Although the use of one location to stand in for another is a common film practice, it hasn’t received much attention in film studies and related fields. To improve this situation, we start with a brief review of three moments of Hollywood’s history where substitute locations have been central as an industrial practice, cultural debate and promotional strategy, and we propose six parameters that we consider of interest to pursue a detailed analysis of this phenomenon, especially in urban environments. In the second section, we discuss the use of substitute locations in Spanish cities based on the results of a quantitative and qualitative research carried out on 303 films. Finally, as case studies, we focus on examples of substitute locations in films shot in two Spanish cities, Madrid and Alcoy, identifying the main locations and reflecting upon their use in relation to the six parameters proposed in the theoretical framework. Through these different sections, we seek to contribute to a better understanding of the motivations, representations and geographical and economic consequences of this filmic practice.
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