In the last few years, several works have emerged focusing on the cultural change that has to do with the simultaneous and sequential coexistence between different media. This is what is being called transmedia, and it is related to the new concepts of media convergence and participatory culture. All this new mediatic and cultural movement, of course, begins to have an echo in the educational world. However, what do we mean by this concept from an educational perspective? Through a systematic literature review, we analyse this transmedia concept in three meanings: transmedia as ability or literacy necessary to actively evolve in this movement of participatory culture; transmedia as the product resulting from that sequential jump between different analogical and digital media, conveyed by a narrative; and, lastly, transmedia as a didactic strategy that explores that narrative that is developed in different means to achieve concrete didactic objectives.

Comunicación y Sociedad, 33, septiembre-diciembre, 2018, pp. 15-40. Sobre el concepto de alfabetización transmedia en el ámbito educativo. Una revisión de la literatura About the concept of transmedia literacy in the educational field. A literature review Juan González-Martínez http://orcid.org/0000-0002-9175-6369 elisabet serrat-sellabonaEn torno al movimiento mediático de la cultura participativa hay ya muchos enfoques educativos que empiezan a hablar de una alfabetización transmedia. Con una revisión sistemática de la literatura, concluimos que este concepto no se ha definido aún en el ámbito educativo, aunque existe consenso sobre algunos de sus componentes principales: transmedialidad, colaboración, prosumo y espíritu crítico. Palabras Clave: Revisión de literatura, transmedia, alfabetización transmedia, educación.Around the media movement of participatory culture, there are already many educational approaches that begin to speak of a transmedia literacy. With a systematic review of the literature, we conclude that this concept has not yet been defined in the educational field, although there is consensus on some of its main components: transmediality, collaboration, prosume and critical spirit.

The commitment or academic implication (engagement) of universitystudents has become a fundamental element for their welfare and academicperformance and, furthermore, it is also related to their professional futureand social commitment. For this reason, the definition of the concept and theprovision of assessment strategies and tools are essential to know the learningexperiences that lead to enhancing the academic involvement of the students.To develop our research, we have used a mixed quantitative and qualitativemethodology: exploratory and confirmatory factor analysis on the one hand,and discussion groups using the nominal groups technique on the other hand.We have set three different objectives: first, to delve into the multidimensionalmodel of the construct; second, to validate a questionnaire that allows forevaluation of the students’ perception of the learning methodologies used inthe classroom; and third, to check the manageability of the nominal groupsas a qualitative method of analysis. The results demonstrate that our newproposal provides a statistically valid instrument aimed at determining theperceptions of own engagement and an effective, efficient and motivatingqualitative method for students. However, regarding the multidimensionalityof the construct, contrary to the more accepted theoretical point of view thatconsiders three dimensions of engagement (behaviour, cognition and emotion),our results only reveal two dimensions (cognitive-emotional and behavioural).In the discussion and comments section we give possible explanations for thiscontradiction.