Purpose: This study aimed to study the process of collaboration for innovation in a Brazilian electronics company with its Chinese suppliers, specifically in the bonds generated for the development of new products.Methodology: Firstly, it brings the theoretical ground about this field of study, related to the collaborative ties for the development of new products with international suppliers, focusing on the learning processes and innovation capacity. For the data collection, twelve interviews were made with internal actors and Chinese suppliers, as well as documental research. The data analysis was descriptive and interpretative through categorical content analysis.Findings: This study results show that the company does not have a solid supplier database nor stimulate internal collaborative practices of portfolio definition, which makes products sourcing slow and inefficient. In regards to the collaboration with suppliers, the interactions are reactive and focused on problem-solving. Besides, regarding the new product developments with suppliers, there is no formal policy that values learning processes and knowledge sharing practices internally.Originality/Value: These glimpses the possibility of improving the collaboration processes with suppliers regarding new products’ development impacting on the time-to-market and innovation capacity.
Este é um artigo de acesso aberto, licenciado por Creative Commons Attribution License (CC-BY 3.0), sendo permitidas reprodução, adaptação e distribuição desde que o autor e a fonte originais sejam creditados. Resumo. O dinamismo econômico chinês é um fenômeno marcante na atual conjuntura planetá-ria, exprimindo-se em altas taxas de crescimento do produto, em desempenho comercial tributário de saldos elevados e em investimentos externos que ampliam e consolidam a presença da China em vários países. Tudo isso gera inquietações em diferentes meios, especialmente pelo poderio concorrencial dos produtores chineses, com seus refl exos e consequências. O artigo explora esse assunto argumentando que, se a desenvoltura chinesa representa grandes desafi os, interações cooperativas espelhando interesses mútuos e oferecendo vantagens aos protagonistas podem advir da projeção mundial desse país. Nessa linha, o estudo focaliza as relações estabelecidas entre uma empresa brasileira que fabrica produtos eletrônicos e seus fornecedores na China. Sua base é uma pesquisa direta cujos resultados permitem descrever os procedimentos adotados nesses vínculos e examinar alguns dos seus desdobramentos.Palavras-chave: dinamismo chinês, vínculos cooperativos, setor eletrônico brasileiro.Abstract. Chinese economic dynamism is an outstanding phenomenon in the current world conjuncture, translating into high growth rates of the product, trade performance allowing huge commercial balances, and foreign investments which increase and consolidate the presence of China in several countries. These aspects give grounds for worries almost everywhere, mainly due to the competitive strength of Chinese producers, with its consequences. The article looks at this subject arguing that, if China's rise is challenging, cooperative relations refl ecting mutual interests and meaning benefi ts to all partners involved can spring from the world projection of the Chinese economy. In this way, the study focuses on the interactions developed between a Brazilian producer of electronic goods and its suppliers working in China. The analysis is based on fi eld research, the results of which permit description of the procedures undertaken in these relations, and examination of some of their outcomes.
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