The focus of the implementation of this PKM is the development of small-scale presto milkfish businesses in Mlatibaru Village, East Semarang District, Semarang City so that it can grow with improvements in business management. In accordance with the problems faced, the solution given to partners is to improve business management including: 1. Production aspects, 2. financial aspects, 3. Marketing aspects. The solution given is the use of tools with larger capacities, from a financial point of view, the application of simple bookkeeping using the Microsoft Excel application, and from a marketing aspect, the use of online media and attractive packaging. The method in this PKM activity consists of training activities and workshops. The training activities carried out include 1) basic accounting and bookkeeping training 2) bookkeeping training with the Microsoft Excel application 3) Online marketing training. The main activities of this community service include basic financial training and excel bookkeeping, online marketing, product packaging, web creation, addition of appropriate technology to support the production process. MSME players get new insights, know and are motivated to run a business through simple bookkeeping and recording with excel. Business actors also understand that online marketing is currently very important in product marketing, so they inevitably have to keep up with the times if they want their business to grow.
Kota Semarang merupakan ibukota Provinsi Jawa Tengah, memiliki 16 kecamatan dan 177 kelurahan, dimana 62 kelurahan pada 15 kecamatan diidentifikasi sebagai kawasan kumuh. Berbagai upaya untuk mewujudkan Kota Semarang yang bersih dan bebas dari kawasan kumuh, salah satunya dengan pemberdayaan masyarakat bertujuan untuk meningkatkan kesejahteraan masyarakat dengan menggali potensi masyarakat yang mempunyai nilai jual tinggi. Salah satu kelurahan yang masuk dalam kategori kumuh di Kota Semarang yakni Kelurahan Mlatiharjo Semarang. Beberapa kendala yang dijumpai di kelurahan Mlatiharjo Semarang yakni:1) tingkat penghasilan yang rendah, sehingga perlu kegiatan penambah pendapatan untuk membantu meningkatkan penghasilan, 2) tingkat pendidikan yang rendah, sehingga perlu suatu kegiatan yang dapat digunakan untuk menambah penghasilan disesuaikan dengan pendidikan yang dimiliki, 3) belum ada pendampingan untuk meningkatkan kreatifitas. Kegiatan pelatihan membuat suatu produk yang memiliki nilai ekonomis tinggi melalui pembuatan camilan sehat berupa stik berbahan baku ikan kakap dan pengemasannya sehingga memiliki nilai jual yang tinggi. Hasil pengabdian menunjukkan bahwa kegiatan pelatihan mampu memotivasi peserta untuk berwirausaha, peserta antusias mengikuti pelatihan.
Community service for Gerai Kopimi UKM in the Kelurahan Mlatiharjo Semarang focuses on providing counseling on entrepreneurship, financial management, and simple bookkeeping to increase knowledge, creativity, and innovation so they can produce unique products, increase profits and maintain business continuity. According to the problems faced by partners, namely 1) The lack of knowledge about entrepreneurship properly. 2) The problem of weak human resources regarding financial knowledge, especially related to financial management. 3) weak business management, especially the rules for recording/bookkeeping. 4) The lack of business actors accessing government policies in small business development programs. Methods of this activity include discussions, training, business management support, and simple financial bookkeeping. The results of Community Service activities show that Gerai Kopimi UKM Partners are able to absorb knowledge related to entrepreneurship that is provided properly, understand financial business records, separate personal finances, and finances, and make good decisions for the sustainability of implementation.
Businessman of old snack in Thematic Village, Siwalan Village, their marketing is still very limited and traditionally managed. Business actors also didn't have proper product packaging and labeling. The aim of the Community Service Program is businessman of old snack able to implement packaging and labeling strategies in developing their products and spreading their market. This dedication activity is carried out with marketing management counseling methods, assistance in making packaging and labeling. The results of this activity are the businessman mastery of the packaging and labeling strategy and can apply simply online based marketing. Businessman of old snack are very enthusiastic to participate in this community service.
Program “Gerbang Hebat” dan kampung tematik merupakan salah satu program pemerintah daerah dan masyarakat dalam pemberdayaan masyarakat yang inovatif dalam penanganan program kemiskinan dan pengangguran di Kota Semarang. Dengan adanya program “ Gerbang Hebat” dan Kampung Tematik diharapkan mampu mengurangi angka kemiskinan dan pengangguran serta mengurangi daerah-daerah kumuh , memberdayakan masyarakat dan merubahnya menjadi destinasi wisata yang baru. Dengan adanya program “Gerbang Hebat” mampu mengatasi permasalahanterkait dengan kualitas lingkungan rumah tinggal ,prasarana dasar pemukiman, serta mampu meningkatkan pendapatan melalui pemberdayaan masyarakat yang inovatf Pengabdian masyarakat bertujuan untuk memberdayakan masyarakat untuk mengembangkan keahlian dalam berwirausaha mandiri sehingga dapat membantu meningkatkan kualitas hidup warga kelurahan Mlatibaru Semarang. Metode pengabdian masyarakat dilakukan dengan melakukan persiapan pelatihan yakni pembuatan proposal, menetapkan tempat pengabdian, pelaksanaan pengabdian, pembuatan laporan dan evaluasi, Tujuan adanya evaluasi dilaksanakan adalah untuk mengukur apakah pelatihan efektif atau tidak. Hasil dari pengabdian ini yakni bahwa ibu-ibu warga kelurahan Mlatibaru Semarang sangat termotivasi untuk berwirausaha, sehingga dapat menambah penghasilan keluarga. Kata Kunci : pemberdayaan, rumah tangga, usaha mandiri
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