The need for transportation infrastructure and services continuously increases in urban areas worldwide but at the same time the availability of public resources is shrinking. This paper refers to the potential use of alternative financing strategies for transportation infrastructure, which are based on the Value Capture Finance (VCF) concept. A factor which has a significant role in the potential success or failure of VCF implementation is public acceptance. The objective of the present paper is thus to examine the potential introduction of a VCF for the financing of Thessaloniki's metro system in Greece. More specifically, a questionnaire-based survey was conducted, focusing on the public acceptance factor. The case study is the area around a central metro station, located in the heart of the urban complex. The research presented is based on a questionnaire-based survey which took place in spring 2014 and was addressed to visitors of the area around the planned metro station. The majority of the survey's participants consider that the urban environment is very likely to be upgraded due to the enhancement of accessibility as an effect of the new metro station. Nevertheless, the public's enthusiasm is reduced significantly when the discussion reaches their willingness to pay in order to cover a part of the project's construction cost.
This article examines a specific aspect of e-payment: e-ticketing in public transport. The reference area is the campus of the aristotle University of Thessaloniki, which is the largest university in greece with more than 73,000 students. The target group was the students of the university campus. The methodology used included a stated preference survey which took place in may 2015. During the survey 300 questionnaires were collected and analysed using descriptive and inferential statistics. In addition, a binary logistics model was developed, analysing the intention of the students to use the e-ticketing system, which is under examination for the city of Thessaloniki. From the analysis, it was found that more than 86.7% of the students would be willing to use e-ticketing in public transport. They consider time saving as the most important reason for someone to use e-ticketing. an interesting finding is that 64.2% of the students would like to use their smart cards or cell phones not just for e-ticketing but also for other applications. The binary logistics model has pointed out that age, gender, car availability and familiarity with e-booking are statistically important factors for the students' intention to use the e-ticketing system.
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