Social media is emerging rapidly on the internet. This media knowledge helps people, company and organizations to analyze information for important decision making. Opinion mining is also called as sentiment analysis which involves in building a system to gather and examine opinions about the product made in reviews or tweets, comments, blog posts on the web. Sentiment is classified automatically for important applications such as opinion mining and summarization. To make valuable decisions in marketing analysis where implement sentiment classification efficiently. Reviews contain sentiment which is expressed in a different way in different domains and it is costly to annotate data for each new domain. The analysis of online customer reviews in which firms cannot discover what exactly people liked and did not like in document-level and sentence-level opinion mining. So, now opinion mining ongoing research is in phrase-level opinion mining. It performs finergrained analysis and directly looks at the opinion in online reviews. The proposed system is based on phrase-level to examine customer reviews. Phrase-level opinion mining is also well-known as aspect based opinion mining. It is used to extract most important aspects of an item and to predict the orientation of each aspect from the item reviews. The projected system implements aspect extraction using frequent itemset mining in customer product reviews and mining opinions whether it is positive or negative opinion. It identifies sentiment orientation of each aspect by supervised learning algorithms in customer reviews.Keywordsaspect based opinion mining, frequent itemset mining, sentiment orientation .
Twitter sentiment analysis is a vital concept in determining the public opinions about products, services, events or personality. Analyzing the medical tweets on a specific topic can provide immense benefits in medical industry. However, the medical tweets require efficient feature selection approach to produce significantly accurate results. Penguin search optimization algorithm (PeSOA) has the ability to resolve NP-hard problems. This paper aims at developing an automated opinion mining framework by modeling the feature selection problem as NP-hard optimization problem and using PeSOA based feature selection approach to solve it. Initially, the medical tweets based on cancer and drugs keywords are extracted and pre-processed to filter the relevant informative tweets. Then the features are extracted based on the Natural Language Processing (NLP) concepts and the optimal features are selected using PeSOA whose results are fed as input to three baseline classifiers to achieve optimal and accurate sentiment classification. The experimental results obtained through MATLAB simulations on cancer and drug tweets using k-Nearest Neighbor (KNN), Naïve Bayes (NB) and Support Vector Machine (SVM) indicate that the proposed PeSOA feature selection based tweet opinion mining has improved the classification performance significantly. It shows that the PeSOA feature selection with the SVM classifier provides superior sentiment classification than the other classifiers
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