This discourse discusses communication as a potent sociological tool for rural and agricultural development. It demystifies the concepts of communication, rural and agricultural development. It high-lights principles of communication, types of communication, communication barriers and the role of communication in a holistic and sustainable rural and agricultural development in Benue State, Nigeria. The epilogue concludes by noting that as long as there is continued imbalance in the diffusion of agricultural information and wrongful targeting of information, the possibility of harnessing the full potentials of our rural populace towards attaining sustainable and holistic national, rural and agricultural development will remain problematic and in a limbo and another political snafu. It is recommended that segmentation of the target audience based on needs, interested agro-ecological areas should be adopted by senders of agricultural messages; and decentralization of radio, and television broadcasting in local languages should be encouraged and underscored
Nigeria, like other countries faced with balance of payment difficulties and fall in commodity prices, started implementing a World Bank‐sponsored structural adjustment program (SAP) as a strategy for economic recovery and growth. Available evidence has shown that the SAP has lowered real income value and increased malnutrition due to inaccessibility of the poor to nutritious food, with resultant nutritional consequences. Nutrition Education has been acknowledged as the most important method of combating malnutrition in developing countries, as it is possible to improve nutrient intake of individuals despite the absence of improvement in their status.
This paper discusses the strategies of extending nutrition education to different groups in rural Nigeria taking into consideration local custom, food production pattern, post‐harvest handling of agricultural produce, extent of malnutrition and the dietary needs of different age groups. The paper stresses the importance of the potential dietary changes to be within the economic resources of the rural families as this is critical to the effectiveness of the education program.
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