Soap opera narratives are subject to multiple and conflicting claims of "ownership" about who is entitled to make evaluative judgments about quality. Our research examines how dedicated fans' claims are mediated within three sites: fan clubs, daytime magazines, and electronic bulletin boards. These sites differ in the frequency and visibility of fan interaction and in the degree to which fan discourse can be managed by producers, which in turn shapes social interaction among fans and the legitimacy with which they can assert claims to the narrative.Television programs are both commodities and cultural products. Their production takes place within a context of conflict over creative and financial considerations among a variety of different organizations, groups, and individuals (Cantor & Cantor, 1992;DiMaggio, 1977;Montgomery, 1989). Research on the television industry finds that network programmers are confronted with managing the inherent conflicts and contradictions that arise from juggling commercial and aesthetic assessment criteria in their search for financial success . Despite network executives' best efforts, there are never guarantees that audiences' tastes will coincide with what programmers hope will be commercially successful products (Gitlin, 1983).Commercial success is the bottom line for anything that airs on network television. Programmers care primarily that their product appeals to large numbers of viewers with demographic profiles that advertisers value, and care little about the meanings, significance, or ritual that television fulfills as a cultural product to a core audience of dedicated fans (Cantor & Cantor, 1986). In the business of television, viewers matter more than fans, but the product itself matters more to fans than to other viewers. The distinction between a television viewer and a television fan is an important one. To "view" television is to engage in a relatively private behavior. To be a "fan," however, is to participate in a range of activities that extend beyond the private act of viewing and reflects an enhanced emotional involvement with a television narrative. Such activities may include purchasing or subscribing to fan magazines, writing letters to actors, producers, writers, or to fan publications, conversing with other fans on electronic bulletin boards, joining fan clubs, attending fan events, and