Entrepreneurship education is currently done in college, with the intention to form youth entrepreneur and succesful independent life; many factors thought to influence the formation of entrepreneurship intention to young people who have got entrepreneurship education. The research aims to test the research model that describes the relationship between psychological characteristics constructs, subjective norm constructs, attitudes to entrepreneurship constructs, and entrepreneurship intention constructs among the students who have got knowledge about entrepreneurship. Using survey by questionnaires distributing to more than one hundred and seventy students, research results showed that there are positive and significant relationship between Psychological Characteristics with Entrepreneurship Attitudes construct, and Entrepreneurship Attitudes constructs with Entrepreneurship Intention construct. There is another interesting research finding that there is no relationship between Subjective Norms cosntruct with any of Psychological Characteristics construct, Entrepreneurship Attitude construct, and Entrepreneurship Intention construct. This is presumably because the majority of respondents plan to work after graduation and after a while they just think of the possibilities for entrepreneurship activities.Keywords: entrepreneurship education psychological characteristics, entrepreneurial attitude, subjective norms, entrepreneurial intentions.Abstrak: Saat ini pendidikan kewirausahaan banyak dilakukan di perguruan tinggi, dengan maksud agar terbentuk generasi muda yang berorientasi berwirausaha dan hidup mandiri; sejumlah faktor diduga berpengaruh pada terbentuknya niat berwirausaha bagi generasi muda yang telah mendapat pendidikan kewirausahaan. Penelitian bertujuan untuk menguji model penelitian yang menggambarkan hubungan konstruk karateristik psikologis, konstruk norma subyektif, konstruk sikap berwirausaha, dengan konstruk niat berwirausaha di kalangan mahasiswa yang telah mendapat pengetahuan tentang kewirausahaan. Dengan menggunakan metode survei dengan penyebaran kuesioner kepada lebih dari seratus tujuh puluh mahasiswa, didapatkan hasil adanya hubungan yang positif dan signifikan antara konstruk Karateristik Psikologis dengan konstruk Sikap Berwirausaha, dan konstruk konstruk Sikap Berwirausaha dengan konstruk Niat Berwirausaha. Temuan menarik dari penelitian ini adalah tidak berpengaruhnya konstruk Norma Subyektif baik pada Karateristik Psikologis, Sikap Berwirausaha, maupun Niat Berwirausaha. Hal ini diduga karena sebagian besar responden berencana untuk bekerja dahulu setelah lulus dan setelah beberapa saat mereka baru memikirkan kemungkinan untuk berwirausaha.
Information Technology is a part of strategic part for enterprise strategic planning. Information Technology can help the enterprise to determine its strategic planning. Through data from the past, thecompany can learn something and help to decide some strategic issue. A Multistore Company in Yogyakarta has more than five stores. The problem raises to generate real-time sales reporting. Sales manager and owner do not have access to real-time sales condition. To ease management analyzing and reporting sales condition, dimension model of the sales data needs to be built. This dimension model will help to make executive report from some dimensions mentioned in data warehouse. Sales data will pass through some processes: Extract, Transform, and Load (ETL) in order to prepare the data warehouse. This process is preprocessing data before dimensional model is built. In this research multi-dimensional modelling by taking data from 3 stores ranging from 1 February 2014 to 31 January 2015. By implementing sales executive dashboard, it helps to monitor and analyze sales condition. Dashboard shows graphic which ease user, especially sales manager and owner to learn current and updated sales condition based on dimensions: time, outlet / store, and product. Report gives detail information and multidimensionalhelps to analyze data from different perspective. Index Terms—Dashboard, Multi Dimentional Model, ETL, Executive Reporting REFERENCES[1] W. Eckerson, Performance Dashboard: Measuring,Monitoring, and Managing Your Business, New Jersey: JohnWiley & Sons, 2011. [2] O. Romero and A. Abello, "A Survey of MultidimensionalModelling Methodologies," International Journal of Data Warehousing and Mining, vol. 5, no. 2, pp. 1-23, 2009. [3] R. Kimball and J. Caserta, The Data Warehouse ETL Toolkit:Practical Techniques for Extracting, Cleaning, Conforming, and Delivering Data, Indianapolis: Wiley Publishing, Inc., 2004. [4] G. Dhillon and J. Backhouse, "Information System Security Management in the New Millenium," Communications of the ACM, vol. 43, no. 7, pp. 125-128, 2000. [5] C. Ballard, D. M. Farrell, A. Gupta, C. Mazuela and S. Vohnik, Dimensional Modelling: In a Business Intelligence Environment, IBM Redbooks, 2006. [6] E. Fernández-Medina, J. Trujillo and M. Piattini, "Modeldriven multidimensional modeling of secure datawarehouses," European Journal of Information Systems, vol. 16, no. 4, pp. 374-389, 2007. [7] E. Johnson and J. Jones, Building ETL Processes for Business Intelligence Solutions Built on Microsoft SQL Server, CA ERwin, 2007. [8] J. Mylopoulos, L. Liu and M. T. Owen, "Database Design," inEnsyclopedia of Database System, United States, Springer,2009, pp. 708 - 710. [9] K. R. Gadda and S. Dey, "Business Intelligence for PublicSector Banks in India: A Case study. Design, Development,and Deployment," Journal of Finance, Accounting and Management, vol. 5, no. 2, pp. 37-58, 2014. [10] D. J. Power, "DSS Resources," 6 June 2007. [Online]. Available: http://dssresources.com/. [Accessed 29 May 2017]. [11] D. Hedgebeth, "Data-driven decision making for the enterprise: an overview of business intelligence applications," The Journal of Information and Knowledge Management System, vol. 37, no. 4, pp. 414-420, 2007. [12] S. Williams and N. Williams, The Profit Impact of Business Intelligence, San Fransisco: Elsevier, 2007. [13] Imelda, "Business Intelligence," in Majalah Ilmiah Unikom, Bandung, UNIKOM, 2013, pp. 111-112.
The main objective of the research was to investigate whether a consumers’ habit formation was influenced by the satisfaction they got because of the social benefit and dependency on the use of social media. The research design used survey methods with questionnaires for 100 respondents. The researchers employed Structural Equation Models (SEM) with AMOS software to test the research model. From consumer’s profiles, the results show that the most widely used types of social media are Line and Instagram. Most consumers use more than three hours every day to access social media to do tasks and chat. In testing the relationship between variables in the research model, the results show that dependency has a positive effect on satisfaction, but the social benefit does not. Moreover, satisfaction has a positive effect on habit formation. Those results show that consumer behavior through social media can be strengthened by increasing product satisfaction and the intense use of social media. Hence, the findings of this research may give insights to the marketer to use social media as a product quality promotion media.
Orang-orang muda Katolik di Yogyakarta telah berani melangkah untuk membuat rintisan usaha online, tetapi mereka masih belum mampu mengidentifikasi konsumen sasaran sebagai dasar pemilihan strategi dan sarana promosi yang sesuai. Program pengabdian kepada masyarakat ini bertujuan memberikan wawasan untuk pemilihan strategi dan sarana promosi yang sesuai dengan perilaku konsumen sasaran, agar penjualan online yang telah mereka rintis meningkat. Metode yang diterapkan meliputi pemberian motivasi, pembelajaran, konsultasi dan bimbingan, evaluasi dan perbaikan, serta sharing yang dikemas dalam bentuk webinar bersama para praktisi dan akademisi. Kegiatan ini berhasil membangun kesadaran dan menambah wawasan peserta tentang pentingnya identifikasi perilaku konsumen sasaran. Fakta menunjukkan bahwa penyertaan praktisi mempengaruhi animo pendaftaran, karena peserta membutuhkan contoh dan inspirasi di tataran praktis, selain konsep dan teori. Kegiatan ini sangat bermanfaat untuk meningkatkan kesadaran dan literasi peserta tentang perilaku konsumen sasaran dalam pemilihan strategi dan sarana promosi. Kegiatan ini memperkaya bahan ajar dari matakuliah e-Commerce dan Kewirausahaan berbasis Teknologi Informasi di Program Studi Informatika dan Sistem Informasi, serta matakuliah Pemasaran Digital dan Perilaku Konsumen di Program Studi Manajemen Universitas Kristen Duta Wacana khususnya dan di pelbagai perguruan tinggi pada umumnya.
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