This research aimed to at providing an exploratory description of changes in tourist behavior in at-risk communities and how they affect the marketing strategy undertaken by the tourism industry as a tourism service provider. The research method is carried out with a qualitative approach with an observation method which is indicated by recording tourist behavior patterns as consumers through analysis of the content or message of a document obtained from some secondary data. Documents related to changes in tourist behavior during the Covid-19 pandemic related to statements, news, and research results published in the journal were analyzed based on several theories and relevant literature. The study results showed that the global panic caused by Covid-19 affected travel intentions. The Covid-19 pandemic affected travel habits; people will avoid traveling in groups and being surrounded by people. They will also avoid the risk of traveling without travel insurance. This pandemic has attracted the general public's attention about hygiene and health issues. Due to the economic crisis, tourists will be more careful in spending their money on tourist trips. Tourists refrain from eating out and respect nature more and practice more responsible tourism. This crisis is seen as an opportunity to change their consumption practices. Therefore, it is recommended that tourism managers focus on media strategies, foster a positive image, and stimulate tourism during and after the crisis. In addition, motivating tourists to travel during the pandemic season is an opportunity for managers to raise awareness of the pandemic season by presenting the benefits of travel and its opportunities (attractions, activities, services, etc.). It is also an opportunity for managers to build customer loyalty by changing their perception of travel in the pandemic season.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.