In recent years, the experience curve has gone through a crisis of confidence. This is due, the author contends, to the misunderstanding and misapplication of the curve by some managers. The basic validity and usefulness of the curve remain unchallenged. This article provides a guide to using the curve properly.
This paper proposes a set of principles for the conduct of competitive analysis. These principles of competition are universal, whether applied to biological or business competition. The value of marketing strategy is proportional to the soundness of the competitive analysis that underlies it.
The story of Kanban, the vitally important Japanese manufacturing technique, is just beginning. U.S. companies that can make use of the Kanban system will gain enormous competitive advantages.
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