Brooke Wong’s project involved the marketing and branding of Eden Zoological Garden. Eden Zoological Garden is a zoo and research center that hosts animals threatened by extinction and assists in repopulating them. This was accomplished through extensive research of zoos, animal extinction, and the correct branding to appeal to a wide age range. In addition, imagery of animals in art throughout history was studied extensively in order to best pay homage to the rich foundations of animal art. The final result included branding, stationery, tickets, collateral, advertising, a website, application, map, infographic, interior design, exhibit design, and way finding.
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