This article proposes and empirically tests a theoretical model in which need for cognition and affective disposition influence viewers' transportation (absorption in a narrative) which in turn influences enjoyment of the narrative. Using two re-edited versions of the feature film Memento (Nolan, 2000) and the original film as treatments intended to produce varying levels of cognitive challenge, the researchers conducted an experiment with 91 participants. Structural equation modeling analysis results strongly support the model overall; strongly support need for cognition and affective disposition as significant influences on transportation; and strongly support for transportation influencing enjoyment. No significant support was found for the proposed moderating influence of cognitive challenge presented by the narrative on need for cognition or for cognitive challenge as a main influence on transportation.The creation and experience of narratives is a universal human activity, whether as part of the internal process of making sense of one's life, in daily interaction with other people, or through the print and audio-visual communication stream of the media sphere. The experience of the last type, sometimes called public narratives , has been theorized as having both cognitive and affective components (Green, 2008;Owen, 2007;Graesser, Singer, & Trabasso, 1994). The present study proposes and tests a model of factors impacting enjoyment of film narratives, and draws on three strands of media psychology theory and research: transportation theory; narrative discourse psychology; and affective disposition theory.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.