The article analyzes the current trends in the development of the financial sector under the virtual regionalization conditions. Based on empirical research with regard to global financial institutions, options for addressing the problems of micro, meso and macro levels in the long-term prospect of the world economy have been suggested, in relation to the technological cycle of Kondratiev waves. In the study, research results of both the economists engaged in the problem of sustainable socio-environmental-economic development under the modernization and post industrialization conditions, and researchers of adjacent scientific fields. The analysis results of the present article allow for the discovery of new horizons and areas for scientific analysis to bring together science and practice, as well as for creating conditions for accelerating scientific and technological progress.
The authors pay attention to bibliographic analysis in the field of health tourism. The primary purpose of the study is to find out which countries’ works predominate in scientific circles, and which nationalities have the most significant influence in the scientific community in terms of the number and content of their research. In particular, they do an in-depth analysis of researches in health tourism marketing. The authors put forward hypotheses about the growing popularity of marketing research in this category, which they confirmed during their investigation. Besides, the study concluded that most articles in health tourism marketing are analytical, systematizing data from secondary sources. The authors constructed a visualized representation of the relationships of important concepts, namely the services market, tourism market, health, and medical tourism. The total number of articles and cited articles in the authoritative world scientometric databases Scopus and Web of Science have been performed. TOP authors and countries that make the most considerable contribution to the number of studies of the selected category are selected. The main keywords used in articles on health tourism are systematized, among which it is possible to single out a cluster of purely marketing concepts. The authors constructed a PRISMA chart to cut off less relevant articles and select those related to the marketing aspects of the health services market. The inferences made it possible to form a detailed classification of health tourism by identifying key categories and the role of components of the tourist offer in them. The author’s research will be useful for further research in health tourism, as it provides a basis for some of the works already analyzed and describes the tools for bibliographic analysis of literature sources. Keywords: health tourism market, marketing in health tourism, medical tourism, preventive tourism, PRISMA diagram.
The article determines the list of indicators of the standard of living of the population as a component of social security, including shadow indicators without which the assessment of living standards is inadequate in reality. The authors substantiate the limits of safe existence through the definition of the vector of the indicators’ threshold values. The paper identified the current state of the standards of living in Ukraine, Georgia and Poland through the integrated assessment from the standpoint of security, as well as outlined the most important threats. The researchers also scientifically substantiated the strategic benchmarks for the indicators of the standards of living considering three development scenarios that provide the fulfilment of the established sustainable development goals by means of adaptive regulation methods available in the control theory.
The article examined the process of development and effectiveness of financial potential management of enterprises in modern market conditions, and it is established that the financial potential is the fundamental element, achievement and maintenance at high level of which leads to ensure high productivity, profitability and profit maximization. It is proved that the increase in financial potential and providing absolute stability in market leads to competitiveness, investment attractiveness, strengthening of stakeholders' interests and further international markets entering. It is revealed that the overwhelming majority of interpretations of the definition of the concept of financial potential of the enterprise are ambiguous and imperfect; therefore, it was necessary to supplement the concept of financial potential of the enterprise with such constituent elements like: strategic financial capabilities of the enterprise and financial capital, which are estimated by the existing state and process of using financial resources; the stakeholders` participation, innovative orientation and clustering aimed at ensuring an effective positive direction and development of the company and the country in general. This gave an opportunity to propose an enlarged interpretation to the concept of financial potential of the enterpriseas a complementary combination of financial resources, financial capabilities and financial capital, which, under the influence of synergetic actions and at maximum interconnection with stakeholders will allow the company to achieve, maintain, and multiply its competitive positions in the market, as well as always be in a quick reaction to the dynamic process of a conjuncture and economic situation in the country in general. It is proved that in the process of development and volume increase, and as a result, effective management of the financial potential of the enterprise must adhere to the following actions: search for internal financial unused (potential) possibilities and reserves, as well as directions of their use; the use of leading international experience of leading specialists, enterprises and cluster associations, which will provide accelerated efficient development of the financial potential of the enterprise and will become a source of future financial reserves on enterprise. Opportunities for development and growth of financial potential have a close relationship with the use of innovative approaches, latest equipment and efficient managerial staff of the enterprise. It is established that the concept of financial potential, financial capital, financial resources and financial capabilities of enterprises is interdependent and mutually reinforcing each other concepts, and only Стаття рекомендована до друку 10.
The paper summarised arguments and counterarguments on analysis of economic resilience. The bibliometric analysis on economic resilience using the software VOSviewer allowed identifying the four core scientific schools: R. Martin (University of Cambridge, Cambridge, United Kingdom); A. Rose University of Southern California, Los Angeles, United States; C.S. Holling; H. Wolman (The George Washington University, Washington, D.C., United States); I. Briguglio (L-Università ta' Malta, Msida, Malta). The generalisation of the scientific papers and approaches on solving issues mentioned above proved that the core indicators of economic resilience assessment were macroeconomic stability; microeconomic market efficiency; good governance; social development. The paper aimed at the analysis of the marketing determinants impact on the economic vulnerability of the country. The hypothesis of the paper was no statistically significant difference in the level of economic vulnerability for countries that implement effective branding policies and do not take appropriate actions. The study checked hypothesis using the methods and instruments as follows: for the normal distribution of the statistical data – the Shapiro-Wilk test; verification of the equality of dispersion in the statistical data using the Levine’s test; parametric (One-way ANOVA: F-test) or non-parametric test (Kruskal-Wallis rank test). The object of the investigation was European Union countries which were classified on the six groups by the experts of the FutureBrand rating. The empirical data confirmed the hypothesis mentioned above. Thus, the findings proved no statistically significant difference between the leading indicators of the level of economic vulnerability according to the essential component – macroeconomic stability, which was estimated using indicators: General government deficit (-) and surplus (+) - annual data; unemployment rate. Keywords brand, government deficit, government surplus, unemployment rate, ANOVA
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