As a result of the research, a way was created to stimulate the innovative activity of university employees. Existing university resources and mechanisms for converting resources into results are determined. Based on a study of the strategic goals of universities, the results that need to be obtained were determined. Graphs are constructed that determine the receipt of the necessary results through the use of various resources. Investigated was carried out of a focus group of university employees and their needs and capabilities were identified. A matrix has been constructed that classifies the columns that characterize the way employees are motivated, depending on their activities and age. Profiles were formed for each category of workers characterizing the most effective mechanisms for influencing workers to obtain the desired result. The results can be used in drawing up a plan of research activities of the university.
The current state of the world economy and crisis phenomena show that the sustainable development of national economies is possible with the development of science and technology embodied in technologies, equipment and personnel qualification systems, production organization. Successful development of the modern economy is impossible without increasing the competitiveness of high-tech innovative products in the total volume of GDP. In order to activate the implementation of innovative developments in the real sector of the economy it is necessary for developing intellectual property objects to have concrete value for enterprises. Conformably, the developed intellectual property must be evaluated for the possibility of commercialization. A methodology is proposed for evaluation the commercial potential of IPO, which takes into account both the actual parameters of the intellectual property rights, its external environment, and the potential of patent holders The approach takes into account the assessments of experts in the field of intellectual property and as a result of the IPO evaluation, we get not the exact value, but the interval that indicates the low, medium or high potential for commercialization of this IPO. The proposed methodology will allow estimating IPO that are still incomplete in order to identify their growth points and determine the prospects for commercialization.
The article analyzes the existing approaches to managing consumer behavior. As a result, of the study, the need to manage consumer behavior in the field of innovative goods and services was identified. An analysis of existing methods and approaches to managing consumer behavior was carried out. A methodology was proposed for consistently changing the perception of innovative products by a potential consumer to improve the efficiency of innovative companies. The proposed methodology allows consistently adjusting the perception of a potential target audience through digital marketing tools. The application of the proposed methodology will significantly expand the base of the loyal target audience, which is converted into an increase in revenue, profit and other financial indicators of innovative companies.
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