It is no easy thing to insert viewer participation seamlessly within a narrative structure when planning interactive TV program, and moreover there are not any existing processes to solve such difficulty in practice. Thus, in this paper, we proposed a new design process to be suitable to map out viewer participation of interactive TV program and demonstrated the application of our design process to the development of the iTV game show Hae-un-dae.
The market of webtoon is expanding and the main users' acceptance environment of webtoon is changing from web to mobile. Among this phenomena, platform companies combined various digital technologies and a new user interface to the webtoon. The major directions of change in webtoon are applying multimedia effects and actualize the optimized form for the mobile environment represented by a smartphone. This study defined these types of webtoon as 'Webtoon 2.0' and built a separate concept from 'Webtoon 1.0' which means the early form of webtoon. Through this, we propose a new standard in classifying various types of cartoons that are sporadically serviced to users. Also, through experiments with users, we checked the current status of webtoon 2.0 and webtoon 1.0 by quantitatively measuring and analyzing the degree of user satisfaction with the current webtoon. Through this, this study suggest technical and aesthetic development application of Korean webtoon which is available to platform operators, writers and users.■ keyword :|Webtoon|Webtoon 2.0|Multimedia|Touch Interface|Mobile Media|
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