Over the last two decades, the digital era and the fourth digital revolution have led to a rapid increase in the influence that digital technologies have on all aspects of life. Rapid development and diffusion of technological innovations altered the business environment, additionally accelerating the dynamics of market changes through permeating globalisation and ever stronger competition. In such digital ecosystem, product life cycles became extremely short, while consumers became more demanding and their behaviour more volatile. Compelled by such business reality, organisations are forced to continuously adapt and digitally transform their business. The aim of this paper is to identify and systemise critical success factors of attaining purposeful digital transformation by means of a literature review. The paper details the results of the conducted theoretical research, which may serve organisations as guidelines on their challenging paths to digital transformation and assist them in avoiding potential traps and mitigating risks associated with inadequate application of digital technology.
Background: Digital transformation is by itself a fragmented area, due to different perspectives encountered in the literature. The research problem addressed in this paper is a general lack of consent on the content of digital transformation and the lack of a comprehensive framework for implementing digital transformation initiatives. Purpose: The aim of this paper is to identify distinct key activities of digital transformation through a systematic literature review, and in doing so contribute to defining the scope of digital transformation and the structure of digital transformation as a process. Study design/methodology/approach: This research was conducted by means of a systematic literature review, with the aim to ascertain the general structure of the digital transformation process through identification of its key activities. Finding/conclusions: A total of 19 items were identified as activities of digital transformation, which were subsequently distributed among the 6 distinct stages of the digital transformation process, in an effort to advance the understanding of the notion and the scope of digital transformation through clarification of its content. Limitations/future research: The results of this research should be instrumental for the future research aimed towards developing generic, universal guidelines for companies seeking to embark on digital business transformation journeys.
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