El trabajo presenta los aspectos teóricos y metodológicos de un novedoso campo de investigación socioambiental: la semiótica ambiental. Para ello se recurre a un estudio de campo realizado en la comunidad de San pedro Cholula, Puebla, México. El trabajo revela diversos campos lingüísticos de tensión social y ambiental a los que se enfrenta esta comunidad semi urbana del Centro de México. Estos campos de tensión son propuestos a su vez como ejes de reflexión educativa para la animación de procesos autogestivos comunitarios.
This paper describes the theoretical and methodological aspects of a newly developed socioenvironmental research field: environmental semiotics. It is based on a field research conducted in a community from central México, San Pedro Cholula, Puebla. The results demonstrate how this Mexican semi-urban community faces the diverse social and environmental tensions between different linguistic fields. These tension fields are as well proposed as axis for educative reflection to foster and promote community based on self-management processes
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