In this article, we explored the labour potential of health care in Ukraine. We noted the unique role of conservation and development of labour potential given the conditions of the pandemic. We focused on the goals and values of sustainable development. We emphasized that the improvement of health workforce policies will allow Ukraine to move closer to implementing the third SDG. In this study, we have described at the theoretical level possible areas for improving policies on medical education, preventing labour migration of medical staff, improving motivation methods, ensuring customer focus and transparency of services. As a result, we proposed discussing several organizational and economic principles of growth and preservation of labour potential. This study can be helpful to governments in developing countries looking for new ways to improve health care.
The article presents the investigation of the market of confectionery products in Ukraine. We identified the reasons mentioned by consumers while choosing domestic producers, namely price availability, high quality, the trend of domestic goods consumption, a wide range of products. We analysed marketing positions of the primary producers of confectionary products, i.e. SE "CC "ROSHEN", PJSC "Confectionary factory "AVK", PJSC PC "Konti", LCF "Svitoch" (Nestle), PJSC "Mondelis Ukraine", PJSC "KhBF", ZhCF "Zhytomyrski lasoshchi", PJSC "Poltavakondyter". Based on the conducted marketing research, we found that 45% of consumers buy confectionary products 2-3 times a week and 40% - 4 times and more. Furthermore, while purchasing the confectionary products, the respondents mostly consider the price – 35% of the interviewees, brand and actions – 25%. Among the examined companies, consumers mostly prefer Roshen – 75%. Among the range of products, the preferable are sweets and chocolate – 30%, cakes – 20%, marshmallows and marmalade, and sweets in boxes – 15% each. During the COVID-19 pandemic, the purchasing capacity in the branch of confectionery products has changed, whereas the consumers' spending for confectionary products has not diminished. According to the results of the conducted research, we confirmed that 40% of consumers have not changed their spending, 35% - have reduced their spending for confectionary products, whereas 25% - have significantly cut down their spending.
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