Tourism is one of most perspective and dynamic businesses in the world. It is of great significance to plan and develop tourism purposefully and sustainably though the search for compromises between environmental, economic and social aims of society. The sustainable tourism development management has to retain high satisfaction degree of tourists' needs, assure significant experience for consumers, increasing their consciousness under issues of sustainability, and propagating practices of sustainable tourism among them. The significance of sustainable tourism sector development ambition is analysed in this paper through the lens of strengthening its competitiveness. The paper analyses scientific literature and seeks to discover the main forms and factors for the strengthening of the tourism competitiveness by implementing economic, social and environmental targets of tourism destination territories development. The broad systematic literature review provided for some interesting findings: The business participants are interested in the implementation of new technologies in tourism services having positive impact on environment and local communities; however, a lot of challenges exist how to change environment, increase of consumers' motivations for sustainable tourism services and to change their behaviour towards more sustainable one. The current Covid 19 outbreak and high risks of future pandemics have risen new challenges for sustainable tourism development. In this paper the main sustainable tourist development challenges are addressed and new insights for the strengthening of competitiveness of sustainable tourism destination are provided. The future research guidelines are set based on analysis performed. Highlights The systematic review of literature on sustainable tourism The trade‐off between sustainability and competitiveness The main challenges of sustainable tourist development New insights for the strengthening of competitiveness of sustainable tourism The future research guidelines are set based on analysis performed
The hotel business is rapidly developing due to growing demand for such services as well as the growing opportunities for travel. As a result, hotels face demanding customers, since the requirements for quality grow with an increased use of hotels' services, in order to increase the competitive ability of a hotel, the issue of customer loyalty is also important. The aim of this article is to assess the impact of the quality of hotel services on the loyalty of customers. In the article the original created methodology SERQUALOYL is presented, where two methodologies were adapted: SERQUAL methodology used in the research of service quality, and the methodology for the determination of customer's loyalty level stage, applied in loyalty research. The results of research have revealed that the conformity of expected quality with the quality experienced has a significant influence on the customer's loyalty. The hotels, in order to increase the competitive ability and to obtain a higher number of loyal customers, should firstly make the expectations of customers coincide with the offered service quality.
The aim of this study is to calculate the average carbon footprint per capita from the transportation of the Ice Hockey League in Turkey and Lithuania in the 2021–2022 season. In addition, we identified the opinions of team managers of the national hockey leagues in Turkey and Lithuania regarding the problems and possible solutions related to the sustainable environment and persons’ right to a clean and safe environment in the sport sector. In this study, which was limited to the Turkish Ice Hockey Intercity Super League and the Lithuanian National Ice Hockey League in the 2021–2022 Season, eight teams from Turkey and five teams from Lithuania took part in the research. The type of vehicle used by each team and the total traveled distance were used for the collection of data. Interviews were conducted using a semi-structured interview format seeking to identify problems and solutions proposed by sports managers regarding environmental sustainability and the implementation of persons’ right to a clean and safe environment in the sport sector. Five managers from Turkey and two managers from Lithuania were randomly selected for the research. The average carbon footprint per person was calculated as 88.23 kg/CO2-e due to the travels of the Ice Hockey Super League teams participating in the 2021–2022 Season matches in Turkey. The average carbon footprint per capita was calculated as 0.5229 kg/CO2-e, as Ice Hockey Super League teams in the 2021–2022 Season traveled to participate in matches organized in Lithuania. For solving the above-mentioned problems, the sports experts offered recommendations such as energy saving, less waste generation and reducing water consumption in order to achieve the environmental protection goals of the sports leaders. Since both teams often travel due to the intense league schedules, the Ice Hockey Super League goal should be to reduce carbon emissions, especially those related to transportation. Energy conservation policies should also be implemented, and environmentally friendly practices should be emphasized.
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