We address the problem of personalizing query completion in a digital commerce setting, in which the bounce rate is typically high and recurring users are rare. We focus on in-session personalization and improve a standard noisy channel model by injecting dense vectors computed from product images at query time. We argue that image-based personalization displays several advantages over alternative proposals (from data availability to business scalability), and provide quantitative evidence and qualitative support on the effectiveness of the proposed methods. Finally, we show how a shared vector space between similar shops can be used to improve the experience of users browsing across sites, opening up the possibility of applying zero-shot unsupervised personalization to increase conversions. This will prove to be particularly relevant to retail groups that manage multiple brands and/or websites and to multi-tenant SaaS providers that serve multiple clients in the same space.
In an attempt to balance precision and recall in the search page, leading digital shops have been effectively nudging users into select category facets as early as in the type-ahead suggestions. In this work, we present Session-Path, a novel neural network model that improves facet suggestions on two counts: first, the model is able to leverage session embeddings to provide scalable personalization; second, SessionPath predicts facets by explicitly producing a probability distribution at each node in the taxonomy path. We benchmark SessionPath on two partnering shops against count-based and neural models, and show how business requirements and model behavior can be combined in a principled way.
We present Query2Prod2Vec, a model that grounds lexical representations for product search in product embeddings: in our model, meaning is a mapping between words and a latent space of products in a digital shop. We leverage shopping sessions to learn the underlying space and use merchandising annotations to build lexical analogies for evaluation: our experiments show that our model is more accurate than known techniques from the NLP and IR literature. Finally, we stress the importance of data efficiency for product search outside of retail giants, and highlight how Query2Prod2Vec fits with practical constraints faced by most practitioners.
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