The importance of establishing communication with users and consumers, through social networks, is increasingly recognized and is present in the modern business world. Public relations enable building trust and gaining loyalty among users, and the activities of this business function are increasingly manifested through digital, social media channels. Establishing a close relationship between consumers and the company, the exchange of the most important and new information is achieved thought all social media, but in different ways. Due to its specificity, Tik Tok as a social network is becoming more widespread and gaining an increasing number of users. In this paper, the authors analyze the importance of using this social network in modern public relations and the changes that Tik Tok social network brings in the process of communicating with the public.
With globalization and the emergence of a growing number of international companies, the influence of national culture on various aspects of human life in management has become particularly important in recent decades in modern business. Due to the encounter of different cultures from all over the world, it is impossible to avoid the influence of these cultural differences and the possibility of conflicts is great, so modern leaders and managers try to find good techniques of proper management of different people using knowledge of national culture. Any form of conflict, even constructive conflicts, can have a negative impact on the work performance of employees, and in international companies a large number of conflicts is a direct consequence of a lack of understanding of national culture. Teleworking and flexible forms of work are the result of the technological revolution and globalization. Although insufficiently researched form of work, it is gaining more and more attention of the authors. Managers face new challenges in managing employees working remotely, especially in multinational and multiethnic environments of international companies, so it is important to explore aspects that affect their work performance.
In undertaking business ventures, different cognition of international cultures of quality creation will be met, but in the global environment will be dominated only by the best, those who have recognized the role of Total Quality Management - TQM. On the theoretical basis of foreign research by eminent authors from various parts of the world, companies that achieve competitiveness on a global scale by applying TQM create valuable experience in studying this problem. The aim of the work is to present the impact of Total Quality Management on company performance and competitiveness by analyzing selected existing literature. The work is dedicated to the development and models of TQM, describing the Quality Management System, standardization and implementation effects. TQM's impact on leadership, human resources, organizational and business performance in creating and sustainable competitiveness has been made. At the end of the work, a table view of the selected literature from 2015 to 2020 was given.
The paper was created by reviewing the literature and business practices, which include the challenges of big data management in Industry 4.0. 30 scientific papers by eminent authors were analyzed, which emphasize the importance of Big Data and propose the implementation of one of the data management methods. Significant results of improvement through the application of new technologies have been observed in all industries. The aim of this paper is to summarize the experience of the company and include solutions for the most efficient data management in business practice, starting from data collection and storage to making the most important decisions.
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