This paper critically explores the use of satire and humour by fast-foods outlets in South Africa and Zimbabwe to advertise and market their menu through digital media platforms, Facebook and Twitter. Using Nando’s South Africa and Mambo’s Chicken, in Zimbabwe, as case studies, we examine how satire and humour are used as advertising strategies, and as a reflection of these countries’ economic and political environments. Consumers are overwhelmed with information coming from different sources such as Television, radio, newspapers and Internet. The paper’s theoretical approach is gleaned from advertising and satire. We argue that through their encounter with food, consumers tend to understand the reason behind their ‘empty stomach’, and mediate on prevailing socio-political and economic issues.
Media institutions always have a public obligation to disseminate news that is fair, balanced and gender sensitive, more so in times of crisis. Within the context of the Coronavirus (COVID-19) global pandemic, it is important that media provide a diverse, balanced and gender sensitive coverage that reflects existing inequalities in a society rather than merely prioritising statistics of the infection and its death rates. Informed by poststructuralist feminist theory and normative roles of the media, this chapter investigates the discursive parameters of gendered media discourses within the context of COVID-19. This chapter presents results from a case study of two main daily newspapers—the Chronicle and NewsDay—circulating in the country by investigating their representation of gender. Findings indicate that while there was generally more coverage of issues affecting women, both newspapers reinforced deeply rooted biases in their reporting. The findings further show that the emphasis was on gender-based violence with statistics indicating that it was on the rise during lockdown. We argue that newspapers must always strive for sensitive reporting that challenges hierarchical gender relations if the transformative potential of the media is to be realised.
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