Goal-setting theory states that challenging, specific, and concrete goals (i.e., subordinate goals) are powerful motivators and boost performance in goal pursuit more than vague or abstract goals (i.e., superordinate goals). Goal-setting theory predominantly focuses on single, short-term goals and less on broad, long-term challenges. This review article extends goal-setting theory and argues that superordinate goals also fulfill a crucial role in motivating behavior, particularly when addressing broad, long-term challenges. The purpose of this article is to shed light on the benefits of superordinate goals, which have received less attention in research, and to show theoretically that people pursue long-term goals more successfully when they focus on subordinate as well as superordinate goals than when they focus on either subordinate or superordinate goals alone.

Background New Year's Eve is a time when people make resolutions, but, more often than not, fail to achieve them. Previous research highlighted the positive effect of subordinate goals in goal pursuit. We argue that combining superordinate and subordinate goals contributes to successful goal pursuit, especially in the long run. We test whether a simultaneous focus on both goal types helps people to keep their resolutions. Methods Using a 2 × 2 between‐subjects design, participants (N = 256) formulated a resolution from which they derived either a superordinate (yes/no) or a subordinate goal (yes/no). The control group focused exclusively on a self‐set resolution. Main outcome measures were effort in goal pursuit and intentions to further pursue the goal after 3 months. Results Focusing on superordinate and subordinate goals increased the amount of effort invested in goal pursuit. A group difference was found only between the group focusing on both goal types and the group focusing on a superordinate goal. No statement could be made about intentions for further goal pursuit and processes by which goal type affects goal pursuit. Conclusion The study provides preliminary insights into how combining superordinate and subordinate goals may be a helpful strategy to pursue long‐term goals.

Behavioral change interventions often focus on a specific behavior over a limited time period; for example, a bike-to-work intervention that incentivizes cycling to work over 2 months. While such interventions can successfully initiate behavior, they run the risk of triggering negative spillover effects after completion: Reaching the end of an intervention could reduce the motivation to maintain the behavior; or an increase in the targeted behavior (e.g., cycling to work more often) could lead to negative spillover across behaviors (e.g., cycling less in leisure time). Using a goal theoretical perspective, we tested whether an intervention focusing on a specific behavior during a limited time period (a subordinate goal) triggers negative spillover, and whether superordinate goals and/or action steps reduce negative or promote positive spillover. We conducted an experimental field study (N = 1,269) in the context of a bike-to-work campaign with a longitudinal multilevel design. Participants across all four experimental conditions had the campaign goal of cycling to work for a maximum of 2 months (a subordinate goal). A quarter of the participants additionally generated superordinate goals, a quarter action steps and a quarter superordinate goals and action steps. The last quarter was a control condition which only set the subordinate campaign goal. Surprisingly, the intervention caused no negative and some positive spillover effects. Participants increased the frequency of cycling to work across all groups and the increase could be maintained up to 2 months after the campaign. An increase in cycling to work spilled over to an increase in cycling in leisure time and to an increase in eating fruits and vegetables. No spillover effects were found regarding exercising and eating sweets and snacks. Participants focusing additionally on a superordinate goal cycled to work more frequently at the end of the campaign than the control group. Contrary to our expectations, the maintenance of cycling to work over time and the positive spillover effects across behaviors did not differ due to the goal manipulation. These results reduce the concern that interventions focusing on a subordinate goal could trigger negative spillover effects and show the need for additional experimental field studies.

Studies on how one behavior affects subsequent behaviors find evidence for two opposite trends: Sometimes a first behavior increases the likelihood of engaging in additional behaviors that contribute to the same goal (positive behavioral spillover), and at other times a first behavior decreases this likelihood (negative spillover). A factor that may explain both patterns is attitude strength. A stronger (more favorable) attitude toward an issue may make the connections between related behaviors more salient and increase the motivation to work toward the underlying goal. We predicted that people with a stronger (more favorable) attitude are more likely to engage in subsequent behaviors that address an issue they care about. Two experiments tested the prediction in the contexts of pro-environmental and health behavior. Study 1 ( N = 378) provided some support for the predicted moderating role of attitude toward the environment when participants recalled either an environmentally friendly or unfriendly action: A strong attitude increased the likelihood, whereas a weak attitude decreased the likelihood of carrying out successive goal-conducive behaviors. When compared to a neutral control condition in Study 2 ( N = 929), participants with a weak environmental attitude supported pro-environmental petitions less strongly after an environmentally harmful action. Support for such petitions did not waver, however, among participants with a strong environmental attitude: They consistently acted environmentally friendly. Contrary to the hypothesis, in neither study did strength of attitude toward personal health moderate the effect of an initial behavior in the expected direction. In sum, the two studies provided only limited evidence for behavioral spillover: Participants mostly acted in accordance with their attitude but were hardly affected by recalling previous actions. When behavioral spillover did occur, however, a strong environmental attitude tended to increase the likelihood of acting in an environmentally friendly way, whereas the behavior of those with a weak attitude was less predictable. This research contributes to a more nuanced theoretical understanding of the role of attitude in spillover, but provides only limited evidence for its role as a moderator.

BackgroundNew Year’s Eve is a time when people make resolutions but more often than not they fail to achieve them. Previous research highlighted the positive effect of subordinate goals in the pursuit of a goal. Building on this, we argue that a combination of superordinate and subordinate objectives contribute to successful goal attainment, particularly in the long run. The purpose of this study is to test whether a combination of subordinate and superordinate goals is likely to help people keep their New Year’s resolutions.MethodsWe asked participants (N = 271) to make a resolution from which they derived: (a) a superordinate and subordinate goals, (b) only a superordinate goal, (c) only a subordinate goal, or (d) no additional goal. Then we compared participant motivation and intent to pursue their goal(s) over a period of 3 months. ResultsOur results showed that after 3 months, people were more motivated to continue to pursue their goals if they focused on both superordinate and subordinate goals than if they focused only on one goal. ConclusionsCombining superordinate and subordinate goals may be a helpful strategy to effectively pursue long-term goals.