The tourism sector has developed over the years as one of the main contributors to the nation's socio-economy. However, tourism has also said to be the cause of the depletion of the natural environment especially the marine ecosystem due to the irresponsible behavior of tourists. There is a growing interest in understanding the impact of tourism towards the sustainability of a particular ecotourism destination, thus this study aims to examine the drivers of tourists' intention to behave in an environmentally responsible manner specifically in marine parks. This study utilizes the responsible environmental behavior model with the addition of consumption values theory and destination image in hope to provide a more comprehensive explanation. A researcher-administered face-to-face survey was conducted among 103 tourists and analysed using partial least squares technique. The results empirically revealed that environmental knowledge and destination image significantly influenced the tourists' intention to behave in an environmentally responsible manner. Thus, in fostering a more responsible behavior among tourists, more emphasis can be placed on enhancing their knowledge while capitalizing on the destination's image.
Malaysian demands for green products are escalating due to health concern and green products are common in Malaysia due to various green campaigns in medias over the decades. Yet, the market saturation of green products remained at infancy stage in Malaysia. Therefore, ability to foresee the consumers' purchase intention on green products is crucial for marketers especially for those who promote products that emphasize animal well-being and environmentally conscious. Theory of Planned Behavior was utilized for this study on green products; and the results indicated that variables such as attitude towards environment and animal welfare, influence of green movement, environmentalist and friends and education level are important in influencing green consumers' purchasing intention on green products. In addition, age, education and income level, subjective norm such as family and green movement are crucial in determining the non-green consumers' purchase intention on green products.
The emergence of mobile payment providers such as Alipay and WeChat Pay has raised the interest in studying the adoption of mobile payment and assessment on the prediction of consumers’ intention. Due to insufficient research on cross-country comparison, this study aims to identify the differences in mobile payment adoption between China and Malaysia. Perceived usefulness, perceived security, perceived ease of use and attitude from Theory of Acceptance Model and Theory of Reasoned Action were used to analyse the intention to adopt mobile payment. Based on the results, perceived security seems to differ for the two countries while other factors have similar results. This study will definitely offer a fresh perspective to academics and practitioners in terms of exploring the propect of mobile payment in business trasnsactions.
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