Key Points
Question
How has population cigarette consumption in England changed since 2011, and to what extent do survey measures of consumption and recorded cigarette sales produce similar estimates?
Findings
This study of survey and sales data found close alignment between estimates of long- and short-term changes in population cigarette consumption in England derived from the Smoking Toolkit Study, a monthly national survey, and recorded sales. According to both methods, monthly cigarette consumption decreased by almost one-quarter between 2011 and 2018, equating to a decline of more than 117 million cigarettes per month or 1.4 billion cigarettes per year.
Meaning
Cigarette consumption in England has decreased since 2011, with survey and sales data providing similar estimates.
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