There is debate about whether meat labeling regulations might prevent consumer confusion or simply reduce the substitution between competing products. Using a between‐subjects experiment with a sample of 1504 U.S. households, we tested whether U.S. consumers could accurately identify the nutrition content and ingredients in traditional and nontraditional meat. We then conducted a discrete choice experiment to test for likely changes in choices between traditional and nontraditional meat products. Results suggest that more than 30% of consumers cannot accurately distinguish between the two. We find that labeling restrictions do not decrease consumer confusion and are unlikely to substantially affect how consumers substitute between traditional and nontraditional meat.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.