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Purpose eLancing is a networked online platform used for distributive problem-solving, economic production and service delivery. The platform includes websites/marketplaces where individuals interested in being hired, and clients looking for individuals to perform some type of work meet. eLancing boasts millions of users and billions of dollars in transactions, and it involves fundamental changes in the nature of work. The motivations of this research stems from the credo and notion in which the advances in technology are transforming firm and market structures, employee-employer relationship and the increased intimacy with decentralized system. In order to explore new applications for the eLancing model, there must be a better understanding of why individuals participate in eLancing activities. The paper aims to discuss these issues. Design/methodology/approach In total, 48 semi-structured interviews were conducted online with workers at elance.com. Findings Ten primary motivators for participation emerged that include following: work-family balance, flexibility and autonomy; economic incentives; skills development; trust and transparency; geographical location; unemployment, equality and disability; higher returns; reputation; passion and enjoyment in problem-solving; and revenge. Originality/value The current study has added rich qualitative data to the scanty eLancing literature and managerial implications are discussed.