The digital transformation of marketing leads to new forms of interaction with consumers. It has been established and well known that auditory stimuli generally affect human behavior. However, in the field of sensory marketing, only limited attention has been paid to the role and effects of audition in online marketing. In this research, we will further explore how sound influences consumer product selection in a digitalized setting. We have designed and performed an experiment in which respondents in a webshop environment were asked to select a bottle of wine from two different countries while hearing stereotypical music samples representing one of these countries. Our conclusion: In an online setting, auditory stimuli strongly influence consumer selection. In the case of constructed preferences, this effect was considerably stronger compared to well-defined preferences. These insights can help to further develop the effective use of sound stimuli in new forms of sensory marketing, such as virtual reality and other digital experiences in the marketing and sales context.
There are increasing numbers of products and services offered by the Digital Afterlife Industry that raise complicated questions about human dignity and the digital component of death. In most societies, we have refined moral and legal norms for how to treat someone's remains showing respect for the person to whom it belonged. However, such norms are mostly absent when the treatment concerns someone's digital remains. In particular, the approach to privacy issues has not been established. In this chapter, we explore how Information Ethics, as proposed by Luciano Floridi, can offer a meaningful framework to better understand the nature and importance of someone's 'informational body' . We will argue that Information Ethics as patient-oriented, ontocentric and e-nvironmental macro-ethics will lead to a radical rethinking of how to contribute to the realisation of human dignity in the digital afterlife. We briefly conclude with some thoughts on what this would mean for business ethics and law-making.
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